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About the Role

The Marketing Manager, Digital Content & Social Media is responsible for web content, landing pages, and social media presence for Wiley's AI and Data Analytics (AIDA) marketing program. The role focuses on creating and managing web content that drives conversions and social content that boosts audience engagement.

Responsibilities

Build and maintain landing pages for AIDA campaigns, product launches, and content offers.
Deliver against the AI web content roadmap, prioritizing pages against campaign timing and commercial goals.
Write and edit web copy for landing pages and product pages, ensuring consistency with AIDA messaging and brand narrative guidelines.
Author blog content.
Track and optimize page performance, including conversion rates and traffic sources, and use the data to inform page updates and future builds.
Implement CRO recommendations across the AIDA web estate, working with the web marketing team to test and improve conversion performance.
Maintain page quality and consistency across the AIDA web estate, including SEO best practice, accessibility, and brand standards.
Audit the AIDA web estate on a regular cycle, retiring or consolidating content that is outdated, duplicated or underperforming.
Create or source content for the Research Intelligence LinkedIn account, including copy, graphics, and short-form video.
Track and report on account growth and engagement.
Ensure web content and social activity align with AIDA's editorial strategy and content calendar.
Ensure landing pages and campaign timing are aligned with commercial and product marketing efforts.
Run message testing on web in collaboration with Field Marketing and Product Marketing and feed results back into page copy and campaign messaging.
Deliver pages on time and to brand standard with web platform and design teams.
Optimize and evolve web strategy in line with best practices with web strategist and SEO experts.

Requirements

Strong B2B marketing experience, with the confidence to work across multiple teams and priorities in a fast-paced environment.
Excellent copywriting skills, particularly for digital and web content, with the ability to turn complex information into clear and engaging messaging.
Experience building and maintaining web content and landing pages using a CMS.
Experience creating and managing B2B social media content, particularly LinkedIn.
Strong copywriting skills, with the ability to write for both web and social formats.
Experience using performance data to understand how web and social content is performing, including metrics such as conversion, traffic and engagement.
A good working knowledge of SEO principles and SEO-focused writing.
The ability to manage multiple pages, content requests and social schedules against campaign deadlines.

Skills

Webflow (useful, not essential)
Basic graphic or video-editing tools such as Canva (preferred)
Marketing automation or CRM platforms such as Salesforce (preferred)
SEO best practice
Copywriting
Content creation
Social media management
Data analysis
CRO implementation

Location

United Kingdom
Canada
USA
Austria
Czechia
Denmark
France
Greece
Italy
Netherlands
Romania
Spain

Work Type

Full-time

Experience Level

B2B marketing experience
Experience building and maintaining web content and landing pages using a CMS
Experience creating and managing B2B social media content
Experience using performance data to understand content performance
Experience with marketing automation or CRM platforms (preferred)
Experience using basic graphic or video-editing tools (preferred)
Understanding of account-based marketing and demand generation principles (preferred)

Salary/Compensations

44,800.00 GBP to 64,133.33 GBP

Benefits

Continual learning and internal mobility
Meeting-free Friday afternoons
Robust employee programming
Comprehensive benefits package

About the Company

We believe in bold ideas, diverse perspectives, and the drive to transform knowledge into impact.
We are a culture that obsesses over impact, challenges, and drives what’s next to power infinite possibilities for our customers, colleagues and society at large.
For more than 200 years, we've transformed knowledge into discoveries that shape the world.
Our global team of innovators, creators, and experts is driving what's next in science, education, and publishing—creating impact that reaches everywhere.
We're not just observers of progress. We're the ones accelerating scientific breakthroughs, advancing learning, and sparking innovation that redefines entire fields and improves lives.
Here, your talent matters. Your ideas have room to grow. And your work creates breakthroughs that can change everything.

Equal Opportunity

Wiley is an equal opportunity/affirmative action employer. We evaluate all qualified applicants and treat all qualified applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, protected veteran status, genetic information, or based on any individual's status in any group or class protected by applicable federal, state or local laws.
Wiley is also committed to providing reasonable accommodation to applicants and employees with disabilities.
Applicants who require accommodation to participate in the job application process may contact tasupport@wiley.com for assistance.