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About the Role

We are seeking a conceptually outstanding, visually excellent, and strong leadership personality as a Creative Director, Concept with a special focus on sports, entertainment, fan culture, and sponsoring. In this role, you will shape the creative vision and quality of our work, develop bold, culturally relevant ideas together with interdisciplinary teams, and lead them from strategic thought to final implementation. You combine first-class creative direction with strong conceptual leadership and a deep understanding of culture, communities, and modern brand communication. You recognize trends, fan dynamics, and cultural moments early on and translate them into creative platforms, campaigns, and experiences. You lead and develop a small creative team, act as a sparring partner for clients and management, and work closely with strategy, art/copy, production, and client services. You remain close to the work and also contribute hands-on to crucial projects.

Responsibilities

Definition and further development of the creative vision as well as the visual and conceptual standards for national and international clients
Leadership of idea and concept development for integrated campaigns, content formats, brand experiences, and events with a special focus on sports, entertainment, fan culture, and sponsoring
Responsibility for creative quality and consistency across all relevant touchpoints, including social, digital, OOH, moving image, print, on-site activations, and events
Strategic and creative translation of briefings, insights, cultural developments, and platform mechanics into clear, surprising, and brand-relevant guiding ideas
Steering and review of concepts, visual worlds, storyboards, key visuals, styleframes, and final deliverables, with hands-on involvement in central projects and pitches
Technical leadership, mentoring, and further development of the team, as well as building an open, ambitious, and collaborative creative culture
Confident presentation and defense of creative ideas at the decision-maker level, as well as building trusting client relationships through clear creative consulting
Close collaboration with strategy, copy, production, account management, and external production partners to implement ideas with the highest standards of craft and impact
Active further development of creative processes and meaningful use of new AI technologies, tools, and working methods to promote innovation and excellence

Requirements

Extensive professional experience in Concept Creative, Art / Copy, or a comparable creative role, including several years with technical leadership and creative leadership responsibility, ideally in an agency environment
An outstanding portfolio with conceptually strong, visually excellent, and cross-channel campaigns for relevant brands
Demonstrable strength in developing major guiding ideas, visual systems, and culturally relevant communication, as well as an uncompromising commitment to craft and details
Experience in leading, motivating, and developing creative teams, as well as in constructively managing feedback and review processes
Strong interest in sports, entertainment, and fan culture, as well as a deep understanding of communities, target groups, and current cultural developments
Ideally, extensive experience with campaigns, content formats, or brand communication in the sports, football, entertainment, or sponsoring environment
Confidence in social-first, always-on, and integrated communication, as well as experience with moving image, motion, content production, activations, and events
Very good understanding of the Adobe Creative Suite and modern design and production workflows; you can professionally assess creative quality and contribute yourself if necessary
Experience with common AI models and platforms, as well as the ability to responsibly integrate new technologies into creative processes
Strong presentation, communication, and consulting skills, including with senior stakeholders and in demanding pitch and client situations
Entrepreneurial thinking, high self-responsibility, decisiveness, and a hands-on mentality that inspires teams and consistently drives ideas forward

Skills

Creative Direction
Conceptual Leadership
Brand Communication
Trend Recognition
Team Leadership
Client Consulting
Adobe Creative Suite
AI Technologies
Presentation Skills
Communication Skills
Consulting Skills

Location

Berlin

Work Type

Full-time

Experience Level

Extensive professional experience
Several years with technical leadership and creative leadership responsibility

Benefits

Short decision-making paths and direct creative freedom in a collegial, international team
High creative impact: You shape the creative direction, develop talent, and bring strong ideas to life
End-to-end responsibility for creative quality, from the strategic guiding idea to the final implementation
Deutschlandticket or voucher benefits (Hrmony)
Training and further education opportunities to strengthen your professional and personal skills

About the Company

M+C Saatchi is a global brand communication agency, founded under the umbrella of the worldwide M+C Saatchi network in London. Today, the agency has more than 2000 employees, with offices in Milan, London, Sydney, Amsterdam, Cape Town, New York, Los Angeles, and Berlin, among others. The core offering includes brand strategy, campaigns, PR & Influencer Relations, sponsoring, events & brand experience, social media, and content production. With the M+C Saatchi Germany team, the agency has recently realized projects for Peloton, The North Face, ING, Lidl, Porsche, Porsche Design, Mercedes-Benz Vans, Nike, Ferrero, Heineken, WHOOP, UEFA, Riot Games, and Volkswagen, among others. Our goal is to support clients in creating impactful 360° communication that excites their target audiences.