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About the Role
Property Finder is seeking a Senior Product Manager to lead product-led growth initiatives. This role involves making the product more discoverable, faster to provide value, more rewarding to return to, and more likely to be shared. You will lead a cross-functional squad, own the roadmap, and be accountable for results.
Responsibilities
- Own and lead the product-led growth roadmap, from discovery to delivery to results.
- Grow the product's organic reach through AI assistants, content surfaces, and tools.
- Enhance product shareability and virality.
- Design first sessions for new visitors to quickly realize value and create experiences that encourage return visits.
- Integrate engagement and gamification elements like recognition, progress, and rewards.
- Leverage user contributions such as reviews and opinions to enrich the product.
- Manage a disciplined experimentation program, including hypothesis generation, guardrails, analysis, and documentation.
- Collaborate with performance marketing to ensure paid and organic efforts are complementary.
- Utilize AI as a working method for research, analysis, prototyping, content, and data workflows.
- Lead the squad daily, managing prioritization, specifications, experiments, readouts, and shipped work.
- Work closely with SEO, Data Science, Engineering, Design, Analytics, and Marketing teams to align consumer growth with business objectives.
- Communicate effectively with senior stakeholders and represent the growth strategy across the company.
Requirements
- Proven experience building products that achieved organic growth through users and search.
- Eight or more years in product management, with a significant portion on consumer products at scale.
- At least three years in a growth role with direct ownership of key metrics.
- Quantitative background with a degree in mathematics, physics, engineering, computer science, or a similar discipline.
- First principles reasoning and comfort with analytical models.
- End-to-end product knowledge, including discovery, user research, specifications, prioritization, experimentation, and readouts.
- Experience designing and interpreting A/B tests, including complex scenarios.
- Hands-on expertise in technical, content, and off-page SEO.
- Experience with Search Console, crawl data, and large-scale templated page creation.
- Understanding of how search engines and AI assistants source and cite information.
- Deep understanding of performance marketing channels (paid search, paid social, app campaigns), including buying, measurement, attribution, and organic interaction.
- Proficiency in user research methodologies (interviews, surveys, usability sessions, behavioral analysis).
- Strong data analysis skills, including SQL, product analytics, applied statistics, and dashboard creation.
- Coding ability in Python or JavaScript for data extraction, prototyping, or workflow automation.
- Sufficient understanding of system architecture for technical discussions.
- Experience using LLMs and agents for research, analysis, prototyping, and content creation.
- Experience building or orchestrating agentic workflows.
- Ability to present complex information to executives and drive decisions.
- Marketplace experience with a two-sided product.
- Experience in Real Estate, classifieds, or marketplace within the UAE or GCC.
- Experience with user-generated content, loyalty, or gamification products.
- Experience with App Store Optimisation.
- Arabic language skills.
Skills
- Product Management
- Product-Led Growth
- Roadmap Ownership
- Organic Growth
- AI Assistants
- Product Shareability
- User Engagement
- Gamification
- Experimentation
- A/B Testing
- Performance Marketing
- SEO (Technical, Content, Off-page)
- Search Console
- User Research
- Data Analysis
- SQL
- Product Analytics
- Statistics
- Python
- JavaScript
- System Architecture
- LLMs
- Agentic Workflows
- Stakeholder Communication
- Marketplace Dynamics
- User-Generated Content
- Loyalty Programs
- App Store Optimisation
Location
- UAE
- MENA
Work Type
- Full-time
Experience Level
- Senior
- Eight or more years in product
- At least three in a growth role
Education Level
- Degree in mathematics, physics, engineering, computer science or similar
- MBA or comparable business education
About the Company
- Property Finder is the leading property portal in the Middle East and North Africa (MENA) region, dedicated to shaping an inclusive future for real estate while spearheading the region’s growing tech ecosystem.
- The company's purpose is to change living for good in the region.
- Founded on the value of great ambitions, Property Finder connects millions of property seekers with thousands of real estate professionals daily.
- The platform offers a seamless and enriching experience, empowering buyers and renters to make informed decisions.
- Since its inception in 2007, Property Finder has evolved into a trusted partner for developers, brokers, and home seekers.
- It is a lighthouse tech company creating an environment where people can thrive and contribute meaningfully to the transformation of real estate in MENA.