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About the Role
This role is a unique opportunity to shape and lead the revenue strategy at Olympia and across the wider Legends business, bringing together Sales, Business Development, Marketing, and Communications to unlock new opportunities, accelerate growth, and strengthen market position.
Responsibilities
- Develop and execute the overarching revenue growth strategy, setting annual and multi-year targets and driving profitability and diversification across exhibitions, conferences, events, partnerships and digital offerings, including new concepts, markets and international growth.
- Lead and align Sales, Marketing and Business Development, establishing targets, KPIs, best-in-class processes and forecasting methodologies, while ensuring strong brand positioning and consistent messaging across marketing, PR and stakeholder communications.
- Drive commercial growth through exceptional relationships and customer experiences, building strategic alliances with clients, sponsors, industry associations and media partners, while optimising the entire customer journey from lead generation through to conversion, retention and hospitality delivery.
- Use data, market research and commercial insight to identify opportunities and maximise performance, overseeing plans, budgets and timelines and partnering with Finance and senior leadership on company strategy, budgeting and forecasting to deliver revenue and profit targets and long-term financial viability.
- Provide inspirational leadership to the commercial function, developing a high-performing team and working collaboratively with the Chief Operating Officer, wider Legends business and Olympia Estate to ensure commercial commitments deliver exceptional guest experiences and align with the wider destination strategy.
Requirements
- Shape and deliver the revenue growth strategy, setting ambitious targets and driving profitability and diversification across events, exhibitions, partnerships, digital offerings, new markets and international growth.
- Lead and align Sales, Marketing and Business Development, setting clear KPIs and embedding best-in-class commercial processes, forecasting, brand positioning and consistent communications.
- Drive growth through exceptional partnerships and customer experiences, building influential relationships with clients, sponsors, associations and media partners while maximising lead generation, conversion, retention and hospitality delivery.
- Turn insight into commercial performance, using data, market research and analysis to identify opportunities, while partnering with Finance and senior leadership on strategy, budgets, forecasting and long-term financial performance.
- Provide inspirational commercial leadership, developing a high-performing team and collaborating across the wider Legends business and Olympia Estate to align commercial priorities, deliver exceptional guest experiences and achieve the wider destination strategy.
Skills
- Sales
- Business Development
- Marketing
- Communications
- Revenue Strategy
- Commercial Acumen
- Leadership
- Stakeholder Relationship Management
- Strategic Thinking
- Data Analysis
- Market Research
- Forecasting
- Budgeting
- Team Development
Location
- Olympia London
Work Type
- Full-time
Experience Level
- Senior Leadership
Benefits
- 25 Days Annual Leave
- Life Assurance
- 5% Pension Contribution
- Healthshield Cover
- Employee Assistance Programme
- Eye Care Support
- Cycle to Work Scheme
- Employee Referral Scheme
About the Company
- A landmark where heritage meets modern ambition, with seven versatile event spaces under one historic roof, Olympia London is one of the world’s most distinctive event destinations. Since opening in 1886, its iconic Victorian spaces have hosted global conferences, exhibitions and consumer shows at an extraordinary scale.
- Legends Global is redefining excellence in sport, entertainment and live events. With unrivalled expertise and international reach, we provide end-to-end solutions – from venue development and event programming to revenue strategy and hospitality.
- Our organisation is committed to fostering an inclusive and forward-thinking environment where diversity drives innovation and collaboration. Guided by our values of Align, Scale, Connect, Team and Win... we create a culture where everyone has the opportunity to thrive.
- At Legends Global, we are committed to leading the entertainment industry towards a greener, faster, and more innovative digital future. There’s never been a better time to join our team. We aim to be an inclusive organisation, trusted and admired by our colleagues, customers, and suppliers. Join us and make a significant impact from day one.
Equal Opportunity
- We are committed to active inclusion, diversity, and equal opportunities. This commitment begins with our recruitment and selection process. We welcome discussions about flexible working arrangements.
- If you need reasonable adjustments at any stage of our recruitment process, please let us know in your application. We are dedicated to providing a fair and transparent assessment process and will do our utmost to accommodate your needs.