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About the Role
As a Retail Media Campaign Analyst, you will be the analytical and operational backbone of the local Retail Media team in Germany. You will collaborate with Retail Media Managers to own the data-driven planning, tracking, optimization, and evaluation of advertising campaigns for various partners. Your role involves translating complex performance data into actionable insights to maximize campaign revenue and demonstrate ROI. You will also create high-quality performance reports to identify upselling opportunities and support team reviews and client meetings.
Responsibilities
- Provide analytical support, performance monitoring, and continuous data-led optimization of Retail Media and digital advertising campaigns to meet client KPIs.
- Act as the primary analytical partner for Retail Media Managers regarding campaign performance, custom reporting, and ad-tech.
- Generate actionable insights from campaign performance and market data to drive partner success.
- Evaluate performance data to identify upselling and cross-selling opportunities for Commercial Managers.
- Build, automate, and maintain performance dashboards, and prepare/co-deliver performance presentations.
- Conduct closed-loop and attribution analyses.
- Collaborate with central Ad Operations, Data, and Product teams to enhance local campaign reporting and analytics infrastructure.
Requirements
- Possess a degree in Business Administration, Economics, Industrial Engineering, Business Informatics, Data Science, Marketing, or a related field.
- Demonstrate proven expertise in campaign analytics, reporting, and optimization across Retail Media, Search (SEA), Display Advertising, or related digital channels.
- Exhibit a deep understanding of ad serving, DSP, SSP, and analytics platforms, as well as Programmatic Advertising and data-driven advertising solutions.
- Show strong analytical mindset and hands-on experience querying and visualizing complex datasets using tools like SQL, Tableau, Looker, or Power BI.
- Possess excellent organizational skills for prioritizing requests from multiple stakeholders and managing active campaigns.
- Exhibit operational agility, quick comprehension, and adaptability in a fast-paced, high-growth business environment.
- Have strong communication skills to translate complex data into clear, commercial stories for internal teams and clients.
- Be native/fluent in German and professionally fluent in English (written and spoken).
Skills
- Campaign analytics
- Reporting
- Optimization
- Retail Media
- Search (SEA)
- Display Advertising
- Ad serving platforms
- DSP
- SSP
- Analytics platforms
- Programmatic Advertising
- Data-driven advertising
- SQL
- Tableau
- Looker
- Power BI
- Data visualization
- Organizational skills
- Communication skills
- German
- English
Location
- Berlin
Work Type
- Hybrid
Experience Level
- Proven expertise
Education Level
- Degree in Business Administration, Economics, Industrial Engineering, Business Informatics, Data Science, Marketing, or a related field
Salary/Compensations
- Competitive compensation package
Benefits
- Permanent employment contract
- Hybrid working options (3 days office, 2 days remote)
- Urban Sports Club membership
- Monthly travel allowance (€59)
- Monthly Lieferando Pay credit (€90)
- Company pension scheme with 20% employer contribution
- Diverse and inclusive team
- After-work drinks
- Regular team events
- Social engagement initiatives
- Summer and/or winter parties
About the Company
- Lieferando is committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.
- More information about our culture and company can be found on our career site, including people’s stories, blogs, podcasts, and more Lieferando and Just Eat Takeaway.com morsels.
Equal Opportunity
- No matter who you are, what you look like, who you love, or where you are from, you can find your place at Lieferando. We’re committed to creating an inclusive culture, encouraging diversity of people and thinking, in which all employees feel they truly belong and can bring their most colourful selves to work every day.