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About the Role
The Digital Marketing Manager will oversee a portfolio of 4-8 markets/accounts with an annual advertising budget exceeding $50 million, focusing on Google Ads and paid search. This strategic and analytical role involves analyzing campaign performance, interpreting data, and transforming insights into actionable recommendations, alongside digital marketing strategy, agency management, stakeholder communication, and performance driving.
Responsibilities
- Own paid search strategy across a portfolio of 4–8 markets/accounts.
- Manage advertising investments ranging from approximately $80K–$500K per month per account.
- Oversee campaigns primarily focused on Google Ads, while supporting broader paid media initiatives as needed.
- Gather business objectives and growth goals from internal stakeholders and translate them into actionable paid media strategies.
- Stay current on paid search trends, platform enhancements, and evolving digital marketing best practices.
- Analyze campaign, lead generation, and conversion performance data to identify trends, opportunities, and risks.
- Evaluate customer acquisition performance throughout a longer B2C sales cycle and make recommendations to improve conversion outcomes.
- Monitor KPI achievement, budget pacing, ROI, and channel effectiveness.
- Utilize testing methodologies and performance insights to optimize marketing initiatives and improve results.
- Develop clear narratives around marketing performance and present strategic recommendations to leadership.
- Create data visualizations, dashboards, and reports using Google Sheets and Microsoft Excel.
- Partner closely with external agencies responsible for campaign execution, providing direction, strategic guidance, optimization recommendations, and performance oversight.
- Collaborate with internal marketing teams, agencies, and business stakeholders to ensure alignment across campaigns.
Requirements
- 3+ years of digital marketing, paid search, SEM, PPC, or performance marketing experience.
- Strong experience managing Google Ads campaigns and paid search performance.
- Experience overseeing multiple accounts, markets, or business units simultaneously.
- Proven ability to manage large advertising budgets and drive measurable performance improvements.
- Strong analytical skills with the ability to interpret large datasets and identify actionable insights.
- Experience creating reports, dashboards, and visualizations using Google Sheets and Microsoft Excel.
- Strong communication skills with the ability to present findings and strategic recommendations to business leaders.
- Experience working within a B2C customer acquisition environment.
- Ability to thrive in a fast-paced, deadline-driven environment.
- Agency experience managing multiple client accounts.
- Experience supporting home services, consumer services, retail, or other lead-generation-focused businesses.
- Familiarity with Adobe Analytics, Domo, or similar reporting platforms.
- Experience working with longer consumer sales cycles and attribution challenges.
- Background managing agency relationships and external marketing partners.
- Experience presenting marketing performance to executive stakeholders.
Skills
- Google Ads
- Paid Search
- SEM
- PPC
- Performance Marketing
- Data Analysis
- Digital Marketing Strategy
- Agency Management
- Stakeholder Communication
- Google Sheets
- Microsoft Excel
- Data Visualization
- Reporting
- Adobe Analytics
- Domo
Location
- Remote
Work Type
- Fully remote
- 10% Travel
Experience Level
- 3+ years
Salary/Compensations
- $100,000.00-$110,000.00
Benefits
- Bonus Eligibility based on performance metrics
- Unlimited PTO with Supervisor partnership
- Health, Vision and Dental plans
- 401K Retirement Plan with company match
- Life Insurance
- Short-Term and Long-Term Disability
- FSA
- EAP
- Legal Services
- Identity Theft Protection
About the Company
- Wrench Group is a national leader in home repair, replacement, and maintenance services specializing in heating, ventilation and air conditioning, plumbing, water, and electrical services.
- Our partner locations have developed strong reputations with brands that date back to the 1940s.
- At Wrench Group, we are a group of like-minded individuals focused on achieving the highest customer satisfaction possible through our strong network of technicians, sales, customer service, and support staff.
- Our business model looks to partner with organizations that already have a proven track record and then work to help them accelerate growth and deliver customer thrill at every touchpoint.
Equal Opportunity
- Wrench Group and its affiliates are proud to be an Equal Employment Opportunity employer.
- We do not discriminate based upon race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, genetic information, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.
- The company encourages all qualified candidates who are eligible to work in the United States to apply, but it does not sponsor applicants or employees who require a visa to work legally.