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About the Role
Develop social and influencer strategies that turn client briefs into clear, compelling recommendations. Lead day-to-day client relationships, building trust and providing thoughtful strategic guidance. Bring together audience data, cultural insight and platform trends to identify meaningful opportunities for brands. Collaborate with creative, influencer activation, social and media teams to develop integrated ideas built for impact. Lead ideation sessions and help shape relevant, original content ideas across the digital landscape. Manage projects from brief through to delivery, establishing clear responsibilities, milestones, KPIs and reporting requirements. Support colleagues and agency growth by sharing knowledge, mentoring junior team members and contributing to pitches, proposals and strategic responses.
Responsibilities
- Develop social and influencer strategies that turn client briefs into clear, compelling recommendations.
- Lead day-to-day client relationships, building trust and providing thoughtful strategic guidance.
- Bring together audience data, cultural insight and platform trends to identify meaningful opportunities for brands.
- Collaborate with creative, influencer activation, social and media teams to develop integrated ideas built for impact.
- Lead ideation sessions and help shape relevant, original content ideas across the digital landscape.
- Manage projects from brief through to delivery, establishing clear responsibilities, milestones, KPIs and reporting requirements.
- Support colleagues and agency growth by sharing knowledge, mentoring junior team members and contributing to pitches, proposals and strategic responses.
Requirements
- The ability to develop clear social and influencer strategies that support measurable client outcomes.
- Strong strategic thinking and storytelling skills, with an active interest in social media, creators and culture.
- Experience managing client relationships and coordinating integrated projects from brief to delivery.
- Confidence interpreting data, identifying patterns and turning insight into practical recommendations.
- A good understanding of how social, influencer and media channels work together.
- Knowledge of relevant platforms, measurement approaches and effective social and influencer practices.
- A collaborative and supportive approach, with clear communication, sound judgement and a willingness to share knowledge.
Skills
- Social media strategy
- Influencer strategy
- Client relationship management
- Project management
- Data interpretation
- Strategic thinking
- Storytelling
- Cultural insight
- Platform trends
- Content ideation
- Communication
Location
- West London
Work Type
- Hybrid
- Office-based
Benefits
- Pension
- Life Assurance
- Private Medical cover
- Reflection Days
- Shared Parental Leave
- Access to additional initiatives
About the Company
- Influential is a multi-disciplinary social and influencer powerhouse built to create content that people actually watch, read and share.
- We craft content that cuts through the noise for global brands including LVMH, Mars, Nestlé, PepsiCo and Sky.
- We are a rapidly growing team based at the iconic Television Centre in West London, part of Publicis Groupe, with the agility of a boutique agency.
Equal Opportunity
- Publicis Media is proud to be an equal opportunities employer.
- We welcome and encourage applications from people of all backgrounds, and do not discriminate on the basis of race, ethnicity, nationality, religion or belief, disability, age, citizenship, relationship status, sexual orientation, gender identity, or any other protected characteristic.
- We are committed to providing a fair, accessible, and inclusive recruitment process.
- If you have any access needs - for example, related to disability, neurodivergence, or a health condition - please let us know. We’ll work with you to ensure the process works for you.
- Guided by our values, we listen with empathy, uplift each other, take responsibility, and embrace change - building a culture where everyone feels seen, respected, and genuinely included.