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About the Role

CMI Media Group is seeking a seasoned expert to lead the analysis and optimization of online campaigns across diverse accounts. This role will be the driving force behind strategic measurement plans and pivotal recommendations, shaping the future of campaigns and business outcomes.

Responsibilities

Lead campaign analysis, optimization, and ad-hoc requests.
Create measurement plans aligned with objectives, guiding business trends and performance.
Deliver monthly performance analyses and actionable recommendations.
Partner with the data analytics team to ensure seamless data collection and alignment with KPIs.
Maintain and enforce departmental SOPs.
Drive regular campaign analysis and optimization using a defined set of KPIs across assigned accounts.
Master the specifics of markets and targets, guiding others through these intricacies.
Independently craft monthly campaign performance analyses and steer optimization strategies for planning teams.
Collaborate seamlessly with the data analytics team, ensuring aligned data collection from clients and suppliers.
Architect measurement plans rooted in strategic imperatives and media strategies.
Provide indispensable data and research support to clients and planning teams.
Cultivate a profound understanding of each client's data sources.
Partner closely with your manager, generating trend reports and offering insights for optimization efforts across online tactics such as Search, Display, CTV, OLV and Social.
Proactively identify and interpret key drivers behind marketing and media performance, empowering channel owners to optimize spending efficiency aligned with business goals.

Requirements

3-5 years of online marketing, web analytics, or research experience.
Strong project management and prioritization skills.
Experience or education in Pharma is a significant advantage.
Extensive proficiency in Microsoft Office (Excel and PowerPoint).
Experience with business intelligence software such as DOMO, PowerBI, Tableau.
Familiarity with Google Analytics and/or Adobe.
Direct experience in online direct marketing or online media performance analysis.
Knowledge of statistical modeling techniques, segmentation, research, lifetime value, ROI is an added advantage.

Skills

Digital marketing analytics
Campaign analysis
Campaign optimization
Measurement plans
Performance analysis
Data collection
KPI alignment
SOP maintenance
Trend reporting
Data research
Client data understanding
Online tactics (Search, Display, CTV, OLV, Social)
Statistical modeling
Segmentation
Lifetime value
ROI analysis

Location

Remote

Work Type

Full-time

Experience Level

Senior

Education Level

Bachelor’s degree in marketing, statistics, mathematics, economics, psychology, or a relevant field preferred.

Salary/Compensations

$50k to $90k

Benefits

Competitive benefits package

About the Company

CMI Media Group was built on inclusion and diversity, challenging the norm as a health leader, indispensable partner, and home for employees.
A group of hearts and minds who want to make a difference and celebrate being different, to give voice to and truly hear people and partners.
Believes in 'all for good'.
Mission to improve patient lives through the power of data.

Equal Opportunity

CMI Media Group was built on inclusion and diversity. It’s in our Core Values.
We believe in more than “all.” We believe in “all for good.”