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About the Role
Lead brand strategy and execution across rare disease areas while collaborating with Medical Affairs, Sales, and cross-functional teams. This position offers the opportunity to contribute to a fast-growing, science-driven organization making a meaningful difference to patients worldwide.
Responsibilities
- Lead brand strategy and execution for designated rare disease areas in Japan.
- Drive local brand planning through market analysis and customer-focused messaging.
- Partner with Medical Affairs to develop aligned brand strategies.
- Analyze brand performance drivers, risks, and opportunities to improve outcomes.
- Develop and deliver disease area and product education to cross-functional teams.
- Lead external stakeholder engagement, including congresses and healthcare professional meetings.
- Create promotional materials and support field execution through sales communications.
- Thrive in a fast-changing environment and build alignment across stakeholders.
Requirements
- Bachelor's degree required.
- 8+ years of biotech or pharmaceutical brand marketing experience.
- Marketing launch experience.
- Demonstrated ability to lead initiatives from strategy through execution independently.
- Proven success delivering results in highly cross-functional environments with limited resources.
- Expertise managing advertising agencies, suppliers, and annual budgets.
- Knowledge of local healthcare compliance requirements and promotional regulations.
- Experience developing brand strategies, promotional plans, and stakeholder engagement programs.
- Strong leadership, ownership, initiative, creativity, and adaptability.
- Excellent planning, prioritization, communication, and presentation skills.
- Business-level English proficiency, written and spoken.
- Ability and willingness to travel 10-20%, including occasional weekends.
- Rare disease sales and marketing experience preferred.
- Science background preferred.
Skills
- Leadership
- Ownership
- Initiative
- Creativity
- Adaptability
- Planning
- Prioritization
- Communication
- Presentation skills
- Business-level English proficiency
Location
- Japan
Work Type
- Hybrid
Experience Level
- Senior Manager
- 8+ years
Education Level
- Bachelor's degree
Benefits
- Annual bonuses or other incentive plans
- Equity awards
- Pension or retirement benefits
- 401(k) company match
- Health and wellness programs
- Fitness centers
- Insurance benefits (e.g. medical, dental, vision, life and disability)
- Paid time off
- Family support benefits
About the Company
- Regeneron uses science and innovation to develop life-changing medicines for people with serious diseases.
- We are committed to building a workplace with an inclusive culture.
Equal Opportunity
- Regeneron is an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion or belief (or lack thereof), sex, sexual orientation, gender identity or expression, gender reassignment, marital or civil partnership status, civil status, pregnancy or parental status, age, disability, nationality, citizenship status, ethnic or national origin, membership of the Traveler community, familial status, genetic information, military or veteran status, or any other characteristic protected under applicable law.
- Where required, we will provide reasonable accommodation to applicants with known disabilities or chronic illnesses during the recruitment process, unless such accommodation would impose undue hardship.