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About the Role

Shape how we deliver visibility across search engines, answer engines, and AI-driven platforms for ambitious brands. Own the full technical SEO lifecycle, from audit and diagnosis through to prioritized roadmaps and continuous optimization, working closely with Content, UX, Data, and Technology teams, with a strong focus on Sitecore environments. Define and scale a modern search and discoverability practice.

Responsibilities

Lead comprehensive technical SEO audits across crawlability, indexation, rendering, and site architecture.
Define and deliver strategies aligned to SEO, AEO, and GEO best practice, translating findings into prioritized, actionable roadmaps.
Own SEO strategy across site migrations and replatforming projects, defining redirect mapping and validation processes to protect equity and minimize risk.
Monitor performance using GA4, Search Console, Ahrefs, SEMrush, Screaming Frog, and AI/LLM visibility tools, driving continuous optimization cycles.
Partner with Content Strategists on keyword research, intent mapping, and SERP analysis to align content with search intent.
Advise on SEO best practice within Sitecore XP, XM Cloud, and Sitecore AI, working with developers on rendering, crawlability, and structured data.
Present audit findings and recommendations to clients, support pre-sales, and act as a thought leader on the evolution of SEO, AEO, and GEO.

Requirements

A strategic thinker who can translate complex technical findings into clear, prioritized roadmaps.
Collaborative by nature, equally comfortable working with Content, UX, Data, and Technology teams.
A confident, credible communicator able to present audits and strategy to clients and senior stakeholders.
Curious and proactive, staying ahead of algorithm updates, AI search trends, and evolving discoverability practice.
Commercially minded, quick to spot opportunities for retainers and scalable service offerings.
A natural mentor who enjoys building capability and upskilling colleagues.
Comfortable owning ambiguity, and confident defining new frameworks and ways of working from scratch.

Skills

Technical SEO
SEO
AEO
GEO
Sitecore environments
GA4
Search Console
Ahrefs
SEMrush
Screaming Frog
AI/LLM visibility tools
Structured data
Semantic search
AI-driven discoverability
JavaScript SEO
Rendering challenges
Modern web architectures
Collaboration
Communication

Location

UK
EMEA

Work Type

Remote
Hybrid
Full-Time
Permanent

Experience Level

Senior Consultant
Lead
7+ years' experience in SEO with a strong technical focus

Benefits

22 days holiday
2 floating holiday days
2 volunteering days
Defined contribution pension scheme
Flexibility + remote working

About the Company

At Horizontal Digital, we hold ourselves to one key belief: You’re only as good as your worst customer experience. This mantra is what drives our digital consultancy to think beyond the easy answers and instead create websites, apps, portals and other experiences that solve customer needs for Fortune 500 companies in intuitive and empathetic ways. And we make this lofty standard a reality by fusing strategy, data, design and technology together to arrive at solutions that set the bar higher for everyone.
We use these values to fuel superior results: Lock arms, Show hustle, Embrace change, Elevate empathy, Never settle.