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About the Role
This position is based in London within our Marketing & Technology service. We combine data, technology, creative content, and paid media to solve business problems and drive revenue through digital marketing solutions. We are seeking an Influencer Lead to define and grow the influencer discipline, develop campaigns, support the junior team, and ensure creative excellence.
Responsibilities
- Help define "best-in-class" influencer work at DEPT®, including briefing processes, creative formats, and talent approach.
- Drive the creative development of influencer-first ideas, incorporating cultural awareness and platform knowledge.
- Collaborate with Creative, Strategy, and Client Services teams to integrate influencer thinking.
- Identify opportunities to enhance the influencer product across process, partnerships, and tools.
- Oversee campaign planning and delivery, ensuring high standards in creativity and execution.
- Guide influencer approaches that align with brand, comms, and cultural objectives.
- Match talent to campaign goals and creative direction using audience insights and platform trends.
- Shape key messaging, creative narratives, and content formats native to creator styles while meeting client KPIs.
- Mentor and manage junior and mid-level team members, providing guidance and growth opportunities.
- Lead team sessions and reviews to share learnings and improve output quality.
- Contribute to onboarding and training of new team members.
- Advocate for the influencer discipline internally, educating other departments on its application.
Requirements
- 5+ years of experience in influencer marketing, with both creative and executional roles.
- Deep understanding of platforms like TikTok, Instagram, YouTube, and emerging formats.
- Experience working with global and culturally diverse talent, from niche creators to celebrities.
- Strong creative instincts and an eye for effective influencer content.
- Confident collaborator and communicator, able to work across teams and functions.
- Natural mentor and people-first leader who enjoys coaching and supporting others.
- Hands-on experience managing and delivering influencer campaigns at scale.
Skills
- Influencer Marketing
- Creative Development
- Campaign Management
- Talent Management
- Platform Knowledge (TikTok, Instagram, YouTube)
- Cultural Awareness
- Mentorship
- Collaboration
- Communication
Location
- London
Work Type
- Hybrid
- Full-time
Experience Level
- 5+ years
Salary/Compensations
- An excellent salary based on experience and equal pay policies
Benefits
- Flexible, hybrid working policy (2 days from the office)
- Pension
- Free private healthcare
- Mental health support
- Company sick pay scheme
- 26 days paid holiday plus UK Bank Holidays
- Office refreshments and Thursday drinks
- Season ticket loan
- Cycle to work scheme
- Enhanced family friendly policies
- Social and Cultural Events
- Inspirational Talks
- Learning and Development opportunities
- Buddy Programme
About the Company
- DEPT® is a Growth Invention company helping ambitious brands grow faster by operating at the intersection of technology and marketing.
- We have over 4,000 specialists delivering growth invention services across Brand & Media, Experience, Commerce, CRM, and Technology & Data.
- We are 50|50 tech and marketing, partner-led, and first to move.
- Clients include Google, Lufthansa, Meta, eBay, and OpenAI.
- Certified B Corp and Climate Neutral since 2021.
- We are pioneers at heart, always looking forward and innovating.
- We are born digital with a deep skillset in tech and marketing, hiring curious, self-driven, talented people.
- Our culture is big enough to cope and small enough to care, with people across 30+ countries.
- We provide the best tools, global opportunities, and benefits while investing in individual growth and autonomy.
- We have a reputation for doing good, being a Certified B Corp® since 2021 and named ‘Agency of the Year’ at The Lovies and The Webby Awards.
- We offer the opportunity for possibility, enabling employees to do their best work and develop skills through training and certifications.
- We have a Global annual DEPT® Cares Month for supporting local charities.
Equal Opportunity
- At DEPT®, we take pride in creating an inclusive workplace where everyone has an equal opportunity to thrive.
- We actively seek to recruit, develop, nurture, and retain talented individuals from diverse backgrounds, with varying skills and perspectives.
- We encourage applications from candidates who may not meet every qualification.
- We believe in giving everyone a fair chance to shine.
- We encourage candidates to reach out to discuss any reasonable adjustments needed for the recruitment process and their time with us.