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About the Role
Programmatic involves planning and executing programmatically bought media plans. You will develop industry-leading technology using platform knowledge and audience data to facilitate 1:1 communication with our audience. Your focus will be on in-depth analysis, trend spotting, accurate execution, and leading and developing a team.
Responsibilities
- Build effective media plans to organize campaign actions and goals.
- Deliver in-depth analysis during and post-campaign to understand performance beyond top-line metrics.
- Demonstrate clear and thorough understanding of display, video, and audio advertising and deliver well-developed intelligent campaigns to successfully hit client KPIs.
- Collaborate with other departments to maximize campaign effectiveness.
- Maintain a deep knowledge of the industry and apply it to daily tasks.
- Work with external partners (e.g., publishers) for planning, buying, and optimizing media buys.
- Agree with clients on targets and how to achieve them, providing forecasts and monitoring campaigns.
- Ensure work is in sync with overall media campaigns and plans are aligned internally, with clients, and globally where applicable.
- Leverage team members' skill sets to deliver results in client campaigns.
- Contribute to the upkeep of display best practices and documentation.
Requirements
- Experience agency-side or client-side working on programmatic campaigns.
- Excellent experience of DV360 and Google Ads.
- Strong analytical skills and a natural affinity for numbers.
- Ability to analyze raw data, draw conclusions, and develop actionable recommendations.
- High attention to detail with an understanding of optimization levers across platforms.
- Experience running display and video audience and creative testing (e.g., A/B testing, video experiment).
- Experience with implementing Brand Lift measurement across DSPs and with other media owners.
- Good understanding of using Campaign Manager.
- Line management experience.
- Experience with Xandr DSP, and other DSPs such as Amazon.
- Experience with third-party Brand Safety vendors such as DoubleVerify is desirable.
- Involvement with forecasting and running campaigns across multiple countries/languages.
- Must have the right to work in the UK.
Skills
- Programmatic media planning and execution
- Platform knowledge
- Audience data utilization
- Campaign optimization
- Performance analysis
- Spend forecasting
- Display advertising
- Video advertising
- Audio advertising
- Client management
- Team leadership
- DV360
- Google Ads
- Amazon DSP (desirable)
- Xandr DSP
- Campaign Manager
- Brand Lift measurement
- Brand Safety vendors (e.g., DoubleVerify)
- Forecasting
- Cross-country campaign management
Location
- UK
Work Type
- Hybrid
Experience Level
- Agency-side or client-side experience
- Line management experience
Benefits
- Competitive medical insurance
- Group retirement plans
- Vision insurance
- Dental insurance
- Significant paid time off
- Preferential partner discounts
- Employee mental health awareness days
About the Company
- WPP is the trusted growth partner for the world’s leading brands, helping clients navigate change, capture opportunity, and deliver transformational growth.
- WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalization at scale.
- WPP Media uses WPP Open and Open Intelligence to provide clients with visibility into media investment performance.
- WPP Media believes in the power of its culture and people to deliver exceptional experiences.
- WPP Media is committed to employee growth and invests in employees to help them do their best work.
- Employees can tap into global WPP Media & WPP networks for professional development.
- The company hosts employee resource groups and frequent in-office events.
- WPP Media fosters a culture of respect where everyone feels they belong and has equal opportunities for career progression.
Equal Opportunity
- WPP Media is an equal opportunity employer and considers applicants for all positions without discrimination or regard to particular characteristics.
- The company is committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.