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About the Role

Join an award-winning team at the heart of UK government, where your work will genuinely shape lives. As part of WPP 650, you'll be part of a supportive, collaborative environment that values curiosity, kindness, and growth. Together, we use behaviour change principles to design smarter services, influence better decisions, and help millions of people across the country. This is meaningful work with real-world impact - the kind you can point to with pride.

Responsibilities

Develop the UK Government Innovation Agenda, embedding innovation strategies into core communications planning.
Design and scale proprietary strategic methodologies tailored to public-sector challenges.
Lead the strategic intersection between technology, media, and human insights, collaborating with Citizen Consultancy and Behavioural Science teams.
Champion inclusive innovation by ensuring emerging technology applications are designed with accessibility and representation at their core.
Run the day-to-day workflows for innovation concepts from brief to campaign implementation, measurement, and scaling.
Partner directly with the Data, Tech & Analytics team to ensure tracking, data structures, and dashboarding are established for innovation pilots.
Act as the primary innovation interface for dedicated Department & Mission Hubs, translating frameworks into localized plans.
Deliver bespoke strategic consultancy for key briefs across UK Government departments.
Articulate the impact of WPP Media's innovation solutions during strategic reviews, pitches, and senior-level briefings.
Formulate clear hypotheses and design rigorous measurement frameworks to validate the impact of innovative pilots.
Act as a primary strategic liaison for senior marketing directors, department heads, and GCS specialists.
Line-manage, inspire, and guide 1 Account Manager, delegating tasks and fostering their professional growth.
Run internal training, masterclasses, and capability programs to elevate the strategic capability of the wider WPP 650 planning team.
Ensure high standards of strategic delivery from insight generation to campaign measurement.
Act as the primary interface between strategic planners, behavioral scientists, and the Creative Media & Tech Lab.
Foster seamless cross-functional collaboration within The Experience Capability.
Build and maintain active relationships with external tech partners, social platforms, and creator networks.

Requirements

Strategy, creative, or technology-driven planning experience within a leading media agency, digital shop, or innovation consultancy.
Strong strategic and analytical thinker with a deep understanding of digital media, experience design (CX), and emerging technologies.
Proven track record in strategy development, specifically in turning cultural insights and technological trends into multi-channel communication strategies.
Collaborative mindset with experience working alongside specialized divisions, such as behavioral scientists and DE&I advisory specialists.
Direct report management experience with a passionate approach to mentoring junior talent.
Impeccable presentation and storytelling skills, with the ability to confidently pitch bold, evidence-based ideas.
Strong operational and organizational skills, with the ability to manage multiple complex projects and meet tight deadlines.
Experience in creating thought-leadership content, such as trends whitepapers and client-facing educational playbooks.
An active problem-solver and self-starter who challenges the status quo and seeks novel ways to improve processes.

Skills

Strategic sharpness
Creative curiosity
Operational discipline
Taking abstract emerging technology trends and framing them into practical, highly structured briefs
Exceptional interpersonal skills
High EQ
Organizational agility
Navigating complex, multi-department government landscapes
Building trusted relationships with senior civil servants and GCS leads
Presenting in client boardrooms
Simplifying complex concepts into clear, persuasive, inclusive, and award-worthy narratives
Digital media
Experience design (CX)
Emerging technologies (such as Applied AI, conversational interfaces, and immersive formats)
Turning cultural insights and technological trends into multi-channel communication strategies
Working alongside specialized divisions
Mentoring junior talent
Strategic thinking
Creative application
Presentation skills
Storytelling skills
Pitching bold, evidence-based ideas
Commanding rooms of diverse stakeholders
Managing multiple complex projects
Meeting tight deadlines
Creating thought-leadership content
Problem-solving
Challenging the status quo
Improving processes
Creative technology
DE&I frameworks
Activation, Data, Tech & Analysis
Creative personalization at scale
AI-driven media
Data and intelligence
Agentic marketing platform
Behavior change principles
Experience design
Platforms
Applied Innovation
DCO
Creators
Creative Excellence
Earned, Shared, Owned, Paid (ESOP) strategies
Conversational AI
Gaming
Digital hubs
Digital inclusion
Data clean room structures
Real-time dashboarding
Behavioral change models
Behavioral scientists
Qualitative research consultancies
DE&I advisory specialists
Creative Media & Tech Lab
WPP Production (HEX)
External partner ecosystems
Social platforms
Creator networks

Location

Work Type

Hybrid

Experience Level

Business Director
Leadership role
Senior strategic liaison

Benefits

Competitive medical insurance
Group retirement plans
Vision insurance
Dental insurance
Significant paid time off
Preferential partner discounts
Employee mental health awareness days

About the Company

WPP is the trusted growth partner for the world’s leading brands.
WPP Media is WPP's AI-driven media operating unit, bringing together media, data, and partnerships to deliver creative personalisation at scale.
Named WPP 650, after the 650 UK constituencies, the name is a reminder that our work must reflect the full breadth of the country, every community, every audience.
The advertising industry is in the midst of the biggest multi-generational communications shift in history.
CMOs and public sector leaders are mastering two critical transformations: delivering a data, technology & AI-powered future, and moving beyond paid advertising.
Organizations must shift from interrupting people with ads to engaging people with highly relevant, trust-building experiences.
WPP Media is establishing The Experience Capability, a transformational offering that sits at the heart of integrated ESOP (Earned, Shared, Owned, Paid) strategies.

Equal Opportunity

WPP Media is an equal opportunity employer and considers applicants for all positions without regard to characteristics.
We are committed to fostering a culture of respect in which everyone feels they belong and has the same opportunities to progress in their careers.