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About the Role
Support Sunday Natural’s Influencer Marketing strategy to drive commercial growth, focusing on scaling influencer marketing across social media channels, engagement, and international markets. Oversee the DACH influencer program's commercial value and manage strategic product categories through influencer partnerships.
Responsibilities
- Develop strategies to improve the impact of Influencer Marketing on the business.
- Guide influencer marketing scaling plans across multiple social media channels, influencer engagement, and international markets.
- Oversee substantial growth of investment into the DACH influencer program, ensuring commercial value.
- Manage at least one product category strategically, ensuring influencer roster provides value across campaigns and product portfolio.
- Create and execute plans to activate a large community of influencers and creators across Instagram, YouTube, and TikTok.
- Follow a clear influencer strategy within a defined category, testing campaigns and identifying high-performing creators.
- Evaluate influencer performance based on clear success metrics and revenue contribution.
- Optimize campaign learnings to scale effective strategies and meet commercial targets.
- Spearhead the activation strategy of influencers beyond their own channels through content, partnerships, and events.
Requirements
- 5+ years of experience in creator marketing.
- Deep passion for health and nutrients.
- Experience in both performance and brand campaigns, measuring performance via CAC, ROI, Customer Acquisition, EMV, CPM, and brand reputation.
- Vast network of influencers, agencies, and talent managers across health, lifestyle, beauty, travel, Gen Z, GRWM, and Vlogs.
- Demonstrated experience creating culturally relevant content for Beauty, Vitamins & Supplements, Female Health, Collagen, Weight Loss, Sleep, or other relevant D2C brands.
- Experience managing and scaling an influencer program into 6-digit monthly spend.
- Strategic budget allocation and performance monitoring to grasp and influence crucial KPIs per influencer, optimize resource utilization, and maximize ROI.
- Knowledge of the latest trends and how to apply them to Sunday.
- Fluency in German and English.
Skills
- Influencer Marketing strategy
- Performance marketing
- Brand marketing
- Influencer network management
- Content creation
- Campaign management
- Budget allocation
- Performance monitoring
- ROI optimization
- Trend analysis
Location
- Berlin
Work Type
- Hybrid
Experience Level
- 5+ years
Benefits
- Appealing discount on all products.
- 28 days of paid time off per year.
- Up to 5 days off between Christmas and New Year.
- Urban Sports Club membership.
- Swapfiets bike rental or subsidy for Deutschlandticket.
- Discounts of up to more than 50 percent on brands like Flaconi, Bosch, Apple, or Expedia.
- Real ownership and room for new initiatives.
- Opportunity to contribute expertise and implement ideas.
- Inviting office spaces with access to organic teas and superfoods.
- Regular tea & office parties, Christmas and summer feasts.
- Various influencer events.
About the Company
- Sunday Natural emerged from a passion for health, healing, and personal growth, addressing the lack of natural, high-quality products.
- Aims to produce natural, pure products free from additives and of the highest quality.
- One of Germany's most renowned quality manufacturers in strategic partnership with CVC.
- Has its own research and development department in Berlin and collaborates with research institutes, scientists, therapists, farmers, and professional associations.
- Takes ecological responsibility seriously, with a majority of products being vegan and packaging being recyclable glass.
- Diverse team in Berlin of over 400 employees from more than 45 nationalities.
- Fosters a collaborative, supportive, and inclusive work environment.
Equal Opportunity
- Highly value equality of opportunity and inclusivity.
- Encourage women and candidates from under-represented backgrounds to apply, even if not matching 100% of requirements.