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About the Role
Lead comprehensive strategies for Pixel Ecosystem products, develop compelling consumer narratives, and execute global marketing campaigns. Shape consumer brand experience and serve as the go-to voice for products. Collaborate across internal and external teams to ensure excellence across all touchpoints, working closely with Product Marketing, Owned Channel, and Partner teams for effective execution.
Responsibilities
- Drive brand strategy and narrative development for Pixel’s ecosystem products, including insight mining, briefing, creative development, production, go-to-market, budget, timeline, and measurement.
- Develop and execute full-funnel marketing campaigns across paid, owned, and earned media, and in first-party and third-party retail.
- Manage relationships with internal and external creative partners, facilitating the creative development process and reviews.
- Ensure creative excellence and consistency in brand visual identity, brand messaging, and communications across all touchpoints.
- Manage and present to executive cross-functional stakeholders.
- Partner closely with product marketing, creative, production, activation and engagement, retail, and owned channel teams.
- Work with regional teams to scale the brand strategy and full-funnel campaigns to markets around the world.
Requirements
- Bachelor's degree or equivalent practical experience.
- 6 years of experience in brand and consumer marketing.
- Experience managing cross-functional or cross-team projects with executive-level stakeholders.
- Experience managing relationships with creative agencies and production houses.
- Experience leading cross-functional teams to build global brands, brand strategies, and campaigns.
- Ability to navigate high stake initiatives and communication.
- Comfortable in an ambiguous, high-pressure and changing environment.
- Ability to build strategies from scratch and manage multiple projects at a time with very high standards for your work.
- Excellent problem-solving and critical thinking skills with the ability to distill complex analysis to impactful and actionable guidance.
- Strong communication and presentation skills in rooms of all sizes and seniority levels.
- Strong negotiation skills for settling conflicts.
- Relevant professional experience in mobile devices, telecommunications, or physical goods.
Skills
- Brand strategy development
- Consumer marketing
- Cross-functional project management
- Stakeholder management
- Agency relationship management
- Creative development
- Campaign execution
- Full-funnel marketing
- AI productivity tools
- Problem-solving
- Critical thinking
- Communication
- Presentation
- Negotiation
Experience Level
- 6 years of experience in brand and consumer marketing
Education Level
- Bachelor's degree or equivalent practical experience
Salary/Compensations
- US: $141000 - $205000 (USD) + 15% bonus target + equity + benefits
Benefits
- 15% bonus target
- Equity
- Benefits
About the Company
- Know the user. Know the magic. Connect the two. At its core, marketing at Google starts with technology and ends with the user, bringing both together in unconventional ways. Our job is to demonstrate how Google's products solve the world's problems--from the everyday to the epic, from the mundane to the monumental. And we approach marketing in a way that only Google can--changing the game, redefining the medium, making the user the priority, and ultimately, letting the technology speak for itself.