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About the Role
The Influencer Marketing team is the growth engine of Wild, working at the intersection of sales, influencer marketing, and growth. This role is responsible for discovering and managing talent across all platforms to drive traffic, awareness, and sales through campaign activations. We are seeking a results-driven and business development-focused Influencer Marketing Manager (DACH) to drive business growth by sourcing and delivering campaigns with influencers, creators, and celebrities.
Responsibilities
- Discover and establish relationships with influencers, negotiate campaigns, and drive website sales.
- Build influencer pipelines in the DACH market and establish new marketing channels to drive sales and ROI.
- Manage outreach, campaign planning, and ensure quality content delivery from talent partners.
- Drive creator marketing strategy and execution across social channels like Instagram, YouTube, TikTok, and Podcasts.
- Manage budgets and work towards ambitious revenue targets.
- Ensure timely delivery of quality content from talent partners.
- Support other growth initiatives as needed.
- Track progress and results, using data to optimize strategy.
- Develop and implement a results-driven influencer marketing strategy focused on increasing sales and measurable outcomes.
- Identify and onboard influencers with a proven track record of driving sales across various platforms.
- Set clear KPIs for influencer campaigns, focusing on sales conversion rates, customer acquisition costs (CAC), and return on investment (ROI).
- Build and maintain strong relationships with influencers aligned with brand and sales goals.
- Negotiate contracts, payment terms, and commission structures tied to influencer sales performance.
- Conduct regular reviews of influencer performance and adjust strategies to optimize outcomes.
- Monitor and report on campaign performance metrics such as conversion rates, revenue generated, and overall ROI.
- Leverage data-driven insights to refine influencer strategies and improve campaign effectiveness.
- Stay up-to-date with emerging influencer marketing trends, tools, and best practices.
Requirements
- 2-3 years in a performance-driven Influencer Marketing role.
- Fluency in German (written and spoken) is mandatory.
- Strong knowledge of the social media landscape in the German market.
- Resilience, results focus, and data-driven approach.
- Willingness to express opinions.
- Highly motivated to exceed sales targets and work independently.
- Strong negotiation skills and ability to manage influencer contracts tied to sales outcomes.
Skills
- Influencer Marketing
- Sales
- Business Development
- Negotiation
- Data Analysis
- Campaign Management
- Social Media Marketing
- Content Creation Oversight
- Relationship Management
- Budget Management
- Performance Tracking
- Strategy Development
- Market Research
Location
- London, UK (Hybrid)
- DACH Market (for influencer outreach)
Work Type
- Hybrid
- Full-time
Experience Level
- Mid-level
Benefits
- 25 days holidays + bank holidays
- 9 extra remote working days
- Hybrid working (3 days a week in London office)
- Enhanced maternity, paternity & parental leave
- 4% Company Pension
- Mental well-being support through Spill
- Private healthcare through Vitality
- Weekly early finishes
- Social events
- Annual L&D budget
- Free breakfast
- Free & discounted Wild products
- 2 x team volunteering days
- 2 x personal volunteering days
About the Company
- Wild is a fast-growing personal care brand in Europe focused on removing single-use plastic.
- Our refillable, natural deodorant is popular, and we collaborate with various partners.
- We are now part of the Unilever family, enabling global expansion while maintaining a start-up pace and ambition.
Equal Opportunity
- Wild is committed to creating a diverse and inclusive workplace where all employees feel valued and empowered.
- We encourage individuals from all backgrounds to apply.
- We offer adjustments to help candidates perform their best during the application process.