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About the Role
We are seeking a conceptual Senior Creative to join our Creative team and develop ambitious, original work for leading sports brands. You will transform strategic briefs into impactful creative ideas, platforms, and campaigns across various channels, playing a key role in shaping the company's creative output.
Responsibilities
- Turn strategic briefs and client challenges into distinctive creative concepts, campaign platforms, and territories.
- Develop ideas that can live across live experiences, social, content, film, PR, digital, and beyond.
- Take creative ownership from the outset, moving from problem to proposition and idea independently.
- Collaborate with Strategy and Client teams early in the brief process to uncover creative opportunities.
- Use moodboards, references, storytelling, and AI tools to communicate vision and provide creative direction.
- Develop creative thinking into a fully realised concept, acting as a creative guardian through execution.
- Collaborate openly with teams across the company, contributing ideas and constructively challenging thinking.
- Raise the creative standard of the work produced.
Requirements
- Experienced conceptual creative with a strong track record of developing and delivering integrated creative campaigns.
- Experience working across experiential and live experiences is particularly important.
- Outstanding portfolio demonstrating original conceptual thinking and developed integrated creative work.
- Strong conceptual thinking and ability to find a powerful creative idea within a strategic brief.
- Demonstrable experience developing integrated campaigns across multiple channels and formats.
- Strong experience creating ideas for experiential, activations, and live experiences.
- Ability to think beyond individual executions and develop ideas into broader creative platforms.
- Excellent visual literacy and ability to articulate and direct a creative vision.
- Confidence to own briefs independently and move from problem to idea at pace.
- Strong presentation and storytelling skills.
- Experience collaborating with Strategy, Design, Client Services, production teams, and specialist partners.
- Curiosity about culture, technology, and emerging creative tools, including AI.
- High creative standards and confidence to challenge thinking constructively.
- Strong copywriting skills (bonus).
- Experience within sport, sports marketing, and/or Formula 1 is highly desirable but not essential.
Skills
- Conceptual thinking
- Integrated campaign development
- Experiential marketing
- Live experience creation
- Creative platform development
- Visual literacy
- Creative direction
- Presentation skills
- Storytelling
- Collaboration
- AI tools
- Copywriting
Location
- UK
- US
Work Type
- Hybrid working
- Flexible hours
Experience Level
- Senior
Benefits
- Discretionary bonus scheme
- Gym & Retail Discounts
- Enhanced Employer Pension contribution
- Mental Wellbeing Day
- Volunteer Day
- Sabbatical Leave
- Employee Assistance Programme
- Private Healthcare
- Individual training budget
- Cycle to work scheme
- Payroll giving
- Season Ticket Loan
- Work From Anywhere Allowance
About the Company
- At Right Formula, we enable brands to push the limits of sports marketing through a unique blend of expertise, ingenuity and agility.
- Our complete 360-degree service offering takes brands from partnership identification through to the delivery of fully integrated marketing strategies.
- With offices in the UK and the US, we support clients worldwide, helping them to accelerate growth through the power of sport.