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About the Role
This is the first dedicated marketing hire, responsible for owning the marketing function end-to-end, including campaign building, creative design, ad management, and conversion tracking. The role involves close collaboration with sales to drive pipeline and revenue, offering significant ownership at an early-stage company.
Responsibilities
- Plan, launch, and optimize paid acquisition campaigns across Meta, Google, and LinkedIn, including targeting, copy, creative, and budget management.
- Produce ad creative, landing page visuals, social assets, and short-form video using tools like Canva or Figma.
- Own organic growth through keyword strategy, on-page optimization, content, and landing pages in Webflow.
- Build and maintain HubSpot workflows, forms, lifecycle stages, and attribution for conversion tracking.
- Ensure consistent messaging, visual identity, and positioning across all channels.
- Run co-marketing initiatives with industry partners, including joint webinars and referral programs.
- Plan, produce, and promote webinars and podcast content, repurposing them into various formats.
- Build nurture sequences, product update emails, and campaign sends in HubSpot.
- Report weekly on key marketing metrics such as spend, CAC, conversion rates, and pipeline contribution.
Requirements
- 4+ years in B2B marketing, with experience as a solo or first marketer at a startup.
- Hands-on experience building, launching, and optimizing paid campaigns.
- Working knowledge of HubSpot or similar CRM, including workflows, forms, lifecycle stages, and conversion tracking.
- Ability to build funnel reports, identify drop-offs, and take action.
- Clear and concise writing skills for ads, emails, and landing pages.
- Experience collaborating closely with a sales team and being measured on pipeline.
- Video editing skills.
- Bachelor's degree in any field.
Skills
- Paid acquisition (Meta, Google, LinkedIn)
- Creative production (Canva, Figma)
- SEO and website management (Webflow)
- Conversion tracking and attribution (HubSpot)
- Brand messaging and visual identity
- Partner marketing
- Webinar and podcast production
- Email marketing and lifecycle management (HubSpot)
- Data analysis and reporting
- Video editing
Location
- Remote
Work Type
- Full-time
Experience Level
- 4+ years
Education Level
- Bachelor's degree
Benefits
- Company sponsored insurance offerings (Health, Vision, Dental)
- Long term financial benefits (Employee equity, 401(k))
- Unlimited paid time off
- Paid sick time
About the Company
- Alivo builds AI voice agents and an operations platform for roofing and home-services contractors.
- Our agents answer calls, qualify leads, and book appointments around the clock.
- Our platform integrates VoIP, pipelines, automations, scheduling, and CRM integrations.
- We serve contractors with $5M to $50M in revenue and are experiencing rapid growth.