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About the Role
Delaware North is hiring a full-time Content Marketing Specialist to support organic growth, website performance, and guest engagement across the Parks and Resorts portfolio by creating, optimizing, and maintaining digital content. This role offers career growth and a fast-paced work environment.
Responsibilities
- Write engaging, guest-focused content for websites, landing pages, campaigns, emails, blogs, destination guides, FAQs, itineraries, and other digital experiences.
- Adapt messaging across multiple brands while maintaining consistent voice, tone, and brand standards.
- Collaborate with designers, photographers, videographers, marketers, and stakeholders to create integrated storytelling across digital channels.
- Edit, proofread, and maintain content to ensure accuracy, consistency, accessibility, and compliance with editorial standards.
- Manage editorial calendars, content governance, templates, and website updates across multiple properties and platforms.
- Optimize content for search performance using SEO and AEO best practices, including keyword strategy, metadata, internal linking, structured content, and search intent alignment.
- Analyze content performance and conduct audits to identify opportunities for improved engagement, search visibility, traffic, and conversion.
- Partner with marketing, analytics, and content teams to implement data-driven enhancements and support ongoing optimization initiatives across the portfolio.
Requirements
- Bachelor’s degree in marketing, communications, journalism, English, hospitality, or a related field.
- Minimum of 1 year of experience in content marketing, copywriting, digital marketing, website content, or SEO.
- Working knowledge of SEO principles, content optimization, keyword research, and Answer Engine Optimization.
- Experience working with content management systems and digital content publishing.
- Familiarity with Google Analytics, Google Search Console, or similar analytics, and SEO or AEO tools.
- Experience using AI-assisted content creation and productivity tools to improve efficiency while maintaining editorial quality.
- Basic understanding of web accessibility, UX writing principles, and HTML preferred.
- Hospitality, travel, tourism, or destination marketing experience preferred.
Skills
- Content Marketing
- Copywriting
- Digital Marketing
- Website Content
- SEO
- Answer Engine Optimization (AEO)
- Keyword Research
- Content Management Systems (CMS)
- Google Analytics
- Google Search Console
- AI-assisted content creation
- Web accessibility
- UX writing
- HTML
Location
- Buffalo, New York
Work Type
- Full-time
Experience Level
- 1+ year experience
Education Level
- Bachelor's degree
Benefits
- Medical insurance
- Dental insurance
- Vision insurance
- 401(k) with up to 4% company match
- Annual performance bonus
- Paid vacation days
- Paid holidays
- Paid parental bonding leave
- Tuition reimbursement
- Professional certification reimbursement
- Friends-and-family discounts
About the Company
- Delaware North is a global leader in the hospitality and food service industry.