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About the Role
This role translates regional media strategy into tactical media plans for paid channels, starting with Meta, TikTok, and Snap. It involves developing an AI-driven engine for global advertising execution and shaping how Adobe plans and buys media.
Responsibilities
- Builds tactical plans for assigned channels, including audience targeting, budget splits, flighting, and placement, based on regional media strategy.
- Stays in daily contact with the local strategy team to maintain alignment.
- Keeps current with platform ad products and targeting tools and applies that knowledge to every plan.
- Hands off finished plans to Adobe's India-based media-buying team for execution.
- Flags blockers and resolves them against the team's established process.
- Integrates Adobe's marketing technology (GenPem, AEP, RTCDP) into plans.
- Tags, organizes, and quality-checks campaigns against Ops standards before handing off to the buy desk.
- Layers local nuance (language, regulatory, pricing) onto consistent global planning practices.
- Partners with regional strategists and analysts to review campaign reporting and translate results into optimizations.
- Surfaces performance trends, platform changes, and new targeting or data-sharing opportunities back to the Director of Media Planning and the broader team.
- Helps shape a consistent quarterly planning process.
- Works directly with platform partners to identify testing and beta opportunities each cycle.
Requirements
- 5+ years in digital advertising or media planning/buying.
- Hands-on experience in at least one of Meta, TikTok, or Snap.
- Strong working knowledge of platform ad managers, audience targeting tools, and campaign measurement.
- Experience managing multi-market activations, including platform setup across a wide range of markets and languages.
- A track record of delivering performance-focused paid social campaigns.
- Comfort reading campaign dashboards and working with analysts to shape concrete optimization recommendations.
- Ability to translate strategic briefs into detailed, executable media plans.
- Clear communication across regional and offshore teams, holding to global standards while adapting to local needs.
- Strong attention to detail — comfortable owning QA, QC, and documentation for assigned plans.
Skills
- Meta
- TikTok
- Snap
- Platform ad managers
- Audience targeting tools
- Campaign measurement
- Multi-market activations
- Paid social campaigns
- Campaign dashboards
- Optimization recommendations
- Strategic briefs
- Communication
- Attention to detail
- QA
- QC
- Documentation
- AI-driven media buying
- LLM-based tools
- Meta's MCP
- Adobe's marketing and advertising tools
- GenPem
- AEP
- RTCDP
- Offshore or outsourced buying/execution team
- B2B advertising
- Consumer advertising
- Agency experience
Location
- US
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $112,000 -- $215,100 annually
- $148,500 - $215,100 in California
Benefits
- Comprehensive benefits programs
About the Company
- Adobe empowers everyone to create through innovative platforms and tools that unleash creativity, productivity and personalized customer experiences.
- Adobe’s industry-leading offerings including Adobe Acrobat Studio, Adobe Express, Adobe Firefly, Creative Cloud, Adobe Experience Platform, Adobe Experience Manager, and GenStudio enable people and businesses to turn ideas into impact, powered by AI and driven by human ingenuity.
- Our 30,000+ employees worldwide are creating the future and raising the bar as we drive the next decade of growth.
- We’re on a mission to hire the very best and believe in creating a company culture where all employees are empowered to make an impact.
- At Adobe, we believe that great ideas can come from anywhere in the organization.
- At Adobe, we believe in creating a company culture where all employees are empowered to make an impact.
- Learn more about Adobe life, including our values and culture, focus on people, purpose and community, Adobe for All, comprehensive benefits programs, the stories we tell, the customers we serve, and how you can help us advance our mission of empowering everyone to create.
Equal Opportunity
- Adobe is proud to be an Equal Employment Opportunity employer.
- We do not discriminate based on gender, race or color, ethnicity or national origin, age, disability, religion, sexual orientation, gender identity or expression, veteran status, or any other protected characteristic.
- Learn more.
- Adobe aims to make our Careers website and recruiting process accessible to any and all users.
- If you have a disability or special need that requires accommodation to navigate our website or complete the application process, email accommodations@adobe.com.
- Our interviews are designed to reflect your own skills and thinking.
- The use of AI or recording tools during live interviews is not permitted unless explicitly invited by the interviewer or approved in advance as part of a reasonable accommodation.
- If these tools are used inappropriately or in a way that misrepresents your work, your application may not move forward in the process.
- At Adobe, we empower employees to innovate with AI — and we look for candidates eager to do the same.
- As part of the hiring experience, we provide clear guidance on where AI is encouraged during the process and where it’s restricted during live interviews.
- See how we think about AI in the hiring experience.
- Fair Chance Ordinances
- Adobe will consider qualified applicants with arrest or conviction records for employment in accordance with state and local laws and “fair chance” ordinances.
- Application Window Notice
- If this role is open to hiring in Colorado (as listed on the job posting), the application window will remain open until at least the date and time stated above in Pacific Time, in compliance with Colorado pay transparency regulations.
- If this role does not have Colorado listed as a hiring location, no specific application window applies, and the posting may close at any time based on hiring needs.
- Massachusetts Legal Notice
- It is unlawful in Massachusetts to require or administer a lie detector test as a condition of employment or continued employment.
- An employer who violates this law shall be subject to criminal penalties and civil liability.