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About the Role
The CV Marketing Manager is responsible for maximizing the sales and profit potential of the CV portfolio through strategic product lifecycle management, long-term business planning, and effective leadership. This role leads the CV Marketing Team and reports to the Head of Marketing – Korea.
Responsibilities
- Lead development of Viatris marketing plans & strategic objectives.
- Guide identification lifecycle opportunities including new indications, formulations, customer segments, pricing.
- Guide the analysis of market/competitor dynamics for identification of issues.
- Manage & lead brand marketing plan development and evaluation & review of brand plans developed.
- Lead new product launch plan.
- Ensure effective implementation of respective brand strategies outlined in the operating plan.
- Manage & re-distribute resources, modify &/or implement strategies to address any shortfalls / deviations that occur in financial goals.
- Manage and support with development of accurate sales forecasts.
- Manage product / therapeutic area / budgets as agreed within the marketing plan & modifications agreed throughout the year.
- Ensure all marketing activities are aligned with internal/external codes of practice & approval procedures.
- Review & approve promotional materials, programs and initiatives within agreed financial authority.
- Enhance marketing effectiveness across marketing division.
- Develop goals / objectives & effectively manage the performance of assigned marketing personnel through coaching, counseling, training, role development & personal direction.
- Enhance and follow-up marketing career development plan.
- Support recruitment, development, and retaining of talent across the marketing organization.
- Ensure adequate brand advocacy through effective interaction.
- Ensure the working relationship between relevant functions / personnel is being effectively managed by the team to maximize the effective implementation of brand & portfolio strategy.
- Support & provide input into companywide initiatives and actively participate in the activities / initiatives.
Requirements
- New product launch experience preferred
Skills
- Strong strategic/logical thinking and market analytics
- Strong communication and interpersonal skills
- Strong change agility, innovation, and creativity
- High ethical standards to comply with Viatris global compliance policy
- Drive innovation culture: Forward-thinking, agile, and open to embracing change
Location
- Korea
Work Type
- Full-time
Experience Level
- Manager
Benefits
- competitive salaries
- benefits
About the Company
- Viatris is a global healthcare company uniquely positioned to bridge the traditional divide between generics and brands, combining the best of both to more holistically address healthcare needs globally.
- With a mission to empower people worldwide to live healthier at every stage of life, we provide access at scale, currently supplying high-quality medicines to approximately 1 billion patients around the world annually and touching all of life's moments, from birth to the end of life, acute conditions to chronic diseases.
- We have been included on number of award lists that demonstrate the impact we are making.
Equal Opportunity
- Viatris is an Equal Opportunity Employer.