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About the Role
As a Marketing Manager, you will lead the planning, delivery, and optimization of digital marketing activities focused on customer acquisition. You will collaborate with various internal teams to manage paid media, website and app content, and customer journeys, leveraging data and insights to enhance customer acquisition, engagement, and overall performance.
Responsibilities
- Lead the planning, creative, and optimization of digital marketing campaigns, including always-on paid media such as SEM and retargeting across social and display.
- Manage website and app content across core marketing placements, ensuring it is optimized for performance and aligned with the brand.
- Optimize customer acquisition user journeys to direct traffic to the highest-converting pages, continuously testing and refining based on performance data.
- Partner with internal digital, legal, data & analytics, creative, and media teams to identify opportunities, deploy learnings, and optimize activity on an ongoing basis.
- Ensure all digital marketing activity meets brand, legal, and commercial requirements.
Requirements
- 5 years of digital marketing experience, including experience reviewing marketing collateral for brand, commercial, and legal requirements.
- Experience managing relationships and working with internal stakeholders across digital, legal, data & analytics, creative, and media teams.
- Strong analytical and reporting skills with a commercial understanding of campaign performance.
- Excellent written and verbal communication skills with the ability to build strong stakeholder relationships.
- Strong negotiation skills and the ability to balance commercial and customer objectives.
- A highly organized, proactive, and dynamic approach, with the ability to perform in a fast-paced environment.
Skills
- SEM
- Retargeting
- Social Media Advertising
- Display Advertising
- Website Content Management
- App Content Management
- User Journey Optimization
- Data Analysis
- Reporting
- Stakeholder Management
- Negotiation
Location
- Mascot
Work Type
- Full time
- Fixed Term
Experience Level
- 5 years digital marketing experience
Education Level
- Tertiary qualifications in Marketing and/or Business
Benefits
- Heavily discounted air travel within Australia and across the globe, for you and your family and friends.
- Exclusive deals on accommodation and holidays.
- Flexible leave options.
- 18 weeks paid parental leave (plus superannuation payments on all paid and unpaid parental leave until your child turns 1).
- Additional purchased leave options for eligible employees.
- Discounts across shopping, food and wine, insurance, health and wellbeing, leisure, and entertainment.
- Salary packaging program including motor vehicles, eligible portable electronic devices, and professional memberships.
- Support for wellbeing, including mental health resources, an interactive wellbeing app, and tailored nutrition plans.
- On-the-job training and coaching.
- Formal training opportunities.
About the Company
- Founded in the Queensland outback in 1920, Qantas has grown to be Australia’s largest regional, domestic, and international airline.
- The Qantas Group’s main business is the transportation of customers and freight using two complementary airline brands — Qantas and Jetstar — operating regional, domestic, and international services.
- We operate in an unpredictable industry, thrive on uncertainty, and are always ready for a challenge.
- We take a commercial mindset to all we do, ensuring we make strategic decisions that live up to customer expectations.
- You’ll join a team where creativity and passion are encouraged.
- Our people come together to allow us to dream big and deliver successfully.
- There are many different opportunities across our team, which means you’ll be able to grow both personally and professionally at Qantas.
- Your development is a priority for us.
- We’ve got a great track record of supporting our people to take their career in so many different directions, the destinations are endless.
Equal Opportunity
- Qantas is an equal opportunity employer committed to providing a working environment that embraces and values diversity and inclusion.
- We encourage Aboriginal and Torres Strait Islander, and people of all backgrounds to apply.
- If you have any support or access requirements, we encourage you to advise us at time of application.
- Your personal information will be kept confidential in compliance with relevant privacy legislation.