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About the Role
Leads and executes marketing strategies and commercial initiatives for the Pharmaceutical Diagnostics portfolio. Identifies and delivers opportunities for business growth, market expansion, and customer engagement while contributing to portfolio strategy and product positioning. Drives commercial excellence through effective marketing campaigns, launch plans, market insight generation, and cross-functional collaboration. Builds strategic relationships with healthcare professionals and key opinion leaders to support business objectives and strengthen market leadership. Operates with a moderate level of autonomy and is accountable for delivering sales, profitability, forecasting, pricing, and budget objectives in alignment with local and global business priorities.
Responsibilities
- Develop and execute marketing strategies aligned with local business priorities and global brand strategy
- Lead commercial and marketing activities, identifying opportunities for growth and market share expansion
- Accountable for achieving business objectives including sales performance, forecasting accuracy, pricing strategy, profitability, and budget management
- Develop and implement effective launch plans, marketing campaigns, and customer engagement programs
- Collaborate closely with Sales, Medical Affairs, Regulatory Affairs, Market Access, and global marketing teams to drive business success
- Build and maintain strategic relationships with key opinion leaders (KOLs), healthcare professionals, and professional societies
- Conduct market analysis and customer insight generation to support strategic decision-making and portfolio development
- Provide product training and marketing support to commercial teams to ensure excellence in execution
- Drive brand awareness and strengthen the market presence of GE HealthCare's portfolio
- Ensure all marketing and promotional activities comply with company policies, industry regulations, and compliance requirements
Requirements
- Bachelor's degree or above in Business, Life Sciences, Healthcare, Pharmacy, Biomedical Engineering, or a related field
- Minimum 7 years of progressive experience in Sales, Marketing, Product Management, or other commercial functions within the healthcare industry
- Experience in ethical pharmaceuticals, diagnostic pharmaceuticals, diagnostic imaging, contrast media, medical devices, or related healthcare markets preferred
- Experience in Cardiology, Cardiac Imaging, Interventional Cardiology, Cardiac MR, or other cardiovascular-related healthcare markets is highly preferred
- Demonstrated ability to develop and execute marketing strategies and product launch plans
- Strong business acumen with experience in forecasting, pricing strategy, budget management, and project management
- Ability to build and maintain relationships with healthcare professionals, key opinion leaders (KOLs), and external stakeholders
- Excellent communication and presentation skills in both Korean and English
- Proficiency in Microsoft Office applications, including PowerPoint, Excel, and World
Skills
- Marketing Strategy
- Commercial Execution
- Product Positioning
- Portfolio Growth
- Growth Opportunities Identification
- Marketing Initiatives Execution
- Cross-functional Collaboration
- Launch Plans
- Market Insight Generation
- Relationship Building
- Forecasting
- Pricing Strategy
- Budget Management
- Project Management
- Product Training
- Brand Awareness
- Market Presence
- Compliance
- Korean Language Proficiency
- English Language Proficiency
- Microsoft Office Suite
Location
- South Korea
Work Type
- Hybrid
Experience Level
- Senior Level (차장급)
- Minimum 7 years of experience
Education Level
- Bachelor's degree or above
Benefits
- Total rewards designed to unlock ambition
- Flexibility
- Salary and benefits expected from an organization with global strength and scale
- Career opportunities
- Culture that fosters care, collaboration and support
About the Company
- GE HealthCare is a leading global medical technology and digital solutions innovator.
- Our mission is to improve lives in the moments that matter.
- Unlock your ambition, turn ideas into world-changing realities, and join an organization where every voice makes a difference, and every difference builds a healthier world.
Equal Opportunity
- GE Healthcare is an Equal Opportunity Employer where inclusion matters.
- Employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.
- We expect all employees to live and breathe our behaviors: to act with humility and build trust; lead with transparency; deliver with focus, and drive ownership – always with unyielding integrity.