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About the Role

We are seeking a seasoned Senior Creative Strategist to lead the development of high-impact creative assets and channel strategies across paid social, display, programmatic, and related performance assets. This role blends creative excellence with strategic depth, ensuring campaigns look exceptional, drive measurable business outcomes, and shape how we show up on platforms where our audiences live. You will connect upstream business objectives and brand priorities to downstream creative output, partnering with the Creative Director and tech platform partners to develop innovative creative programs and first-to-market opportunities.

Responsibilities

Lead creative strategy for paid performance channels including Meta, YouTube, TikTok, Pinterest, Display, and Paid Search.
Develop channel-specific creative strategies that reflect deep platform knowledge, audience behavior, and format innovation.
Ensure creative aligns with brand identity while meeting channel-specific performance best practices.
Present creative strategy recommendations and performance insights to cross-functional partners and leadership.
Build channel-native creative and unlock value-add innovation with platform studios.
Proactively identify and develop creative opportunities through platform betas, funded innovation programs, creator ecosystems, and AI capabilities.
Represent the brand in platform conversations, bringing internal briefs and business objectives to the table.
Partner with Growth and Brand teams to pilot first-to-market formats and translate platform learnings into scalable playbooks.
Stay ahead of platform roadmaps, algorithm shifts, and creative product launches to influence strategy.
Collaborate with in-house designers, copywriters, and external agencies to bring ideas to life.
Oversee end-to-end production of creative assets including static, motion, video, creator/UGC, and app store visuals.
Maintain creative asset libraries to support efficient versioning, localization, and testing processes.
Partner with Growth, channel platforms, and Integrated Marketing teams to analyze performance data and translate insights into creative improvements.
Implement and manage structured creative testing frameworks (A/B, multivariate).
Continuously refine messaging, visuals, and formats to maximize campaign efficiency and effectiveness.
Focus on business impact metrics such as iROAS, conversion rate, and CPA.
Partner closely with Integrated Marketing, Growth, Brand Studio, and other teams to ensure creative consistency.
Act as the creative lead and point of contact for agency and production partners.
Build strong relationships with internal and external stakeholders, including platform partners.

Requirements

10+ years in creative strategy, with at least 3+ years focused on performance marketing assets and channel strategy.
Demonstrated experience working with platform partners (Meta, YouTube/Google, TikTok, Pinterest) with a track record of developing innovative, co-created, or first-to-market programs.
Strong design or creative strategy background with a portfolio demonstrating expertise across Meta, TikTok, Google Display, DV360, App Store/Google Play, and emerging platforms.
Proven in-house experience collaborating with cross-functional marketing teams and managing creative production.
Expertise in writing creative briefs and managing external agencies or production partners.
Deep understanding of the distinct creative mechanics, audience behaviors, and ad products across major paid social platforms.

Skills

Creative Strategy
Performance Marketing
Channel Strategy
Paid Social
Display Advertising
Programmatic Advertising
Creative Asset Development
Platform Knowledge (Meta, YouTube, TikTok, Pinterest)
Brand Identity
Performance Best Practices
Creative Production
Creative Testing Frameworks
Data Analysis
Messaging Refinement
Visuals Refinement
Format Optimization
Agency Management
Cross-Functional Collaboration

Location

Beverly Hills
Seattle
Austin

Work Type

Full-time

Experience Level

Senior

Salary/Compensations

$155,000.00 - $217,000.00
Potential to increase pay up to $248,000.00 based on performance

Benefits

Medical coverage
Dental coverage
Vision coverage
Paid time off
Employee Assistance Program
Wellness reimbursement
Travel reimbursement
Travel discounts
International Airlines Travel Agent Network (IATAN) membership

About the Company

Expedia Group helps travelers explore the world, one journey at a time.
We are a global travel company powered by passionate people, trusted partnerships, and leading technology.
We connect travelers, partners, and advertisers through our consumer brands, B2B network, and travel advertising business.
Our five Behaviors include: Traveler First, Think Big, Operate with Excellence, Ownership Mindset, and Succeed Together.
Expedia Group includes three flagship consumer brands - Expedia, Hotels.com, and Vrbo - along with a leading B2B travel business and travel advertising offerings.
Across our brands and business, we help travelers explore the world with confidence and ease.

Equal Opportunity

Expedia is committed to creating an inclusive work environment with a diverse workforce.
All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, veteran status, or any other characteristic protected by law.
This employer participates in E-Verify.
The employer will provide the Social Security Administration (SSA) and, if necessary, the Department of Homeland Security (DHS) with information from each new employee's I-9 to confirm work authorization.