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About the Role
Lead the marketing strategy and execution for Fitness First Australia, a prominent fitness brand. This role involves shaping brand presence, attracting, engaging, and retaining members through end-to-end marketing delivery across paid, owned, and earned channels. It's a hands-on leadership position focused on turning strategy into action and driving measurable commercial outcomes.
Responsibilities
- Develop and deliver annual marketing strategies that drive brand growth, member acquisition, and commercial performance.
- Own the Fitness First campaign calendar, including product launches, club openings, partnerships, and tactical campaigns.
- Act as brand guardian, ensuring all activity is consistent with brand positioning, creative standards, and member experience.
- Lead the development and execution of integrated campaigns across paid, owned, and earned channels.
- Partner with media agencies to develop effective channel strategies, media plans, and budget allocation.
- Oversee digital marketing performance across paid media, SEO, content, email, website, and app experiences.
- Drive member lifecycle communications, including acquisition, onboarding, retention, and win-back initiatives.
- Manage marketing budgets, reporting, campaign analysis, and optimisation to maximise return on investment.
- Lead, coach, and develop the Digital Marketing Manager and Marketing Executive.
- Collaborate with internal stakeholders, agencies, and partners to deliver seamless, high-impact marketing outcomes.
Requirements
- Experience in marketing, with strong expertise across brand, digital performance, and campaign management.
- Experience in a B2C environment, ideally within premium consumer brands – either from agency environments or in-house marketing teams.
- Proven experience developing and delivering integrated, full-funnel marketing campaigns.
- Strong understanding of media strategy, planning, agency management, and budget oversight.
- Experience across paid search, paid social, SEO, email marketing, and member lifecycle communications.
- Proficiency with Google Analytics, Google Ads, Meta platforms, and digital performance reporting.
- Experience writing and briefing email, SMS, and digital communications.
- Demonstrated ability to interpret data, generate insights, and optimise campaign performance.
- Previous people leadership experience, with a passion for developing team capability.
- Strong project management skills and experience working across multiple stakeholders, priorities, and deadlines.
- Experience using workflow or project management tools such as Monday.com is highly regarded.
Skills
- Brand Management
- Digital Performance Marketing
- Campaign Management
- B2C Marketing
- Integrated Marketing Campaigns
- Media Strategy
- Media Planning
- Agency Management
- Budget Oversight
- Paid Search
- Paid Social
- SEO
- Email Marketing
- Member Lifecycle Communications
- Google Analytics
- Google Ads
- Meta Platforms
- Digital Performance Reporting
- Data Analysis
- People Leadership
- Project Management
- Workflow/Project Management Tools
Location
- Sydney CBD
Work Type
- Hybrid
- 9-month contract
Experience Level
- Senior
Benefits
- Complementary all access Fitness First Membership, plus one for a friend
- Hybrid work model (60/40 office/work-from-home)
- Modern offices in the heart of Sydney's vibrant CBD
- Anniversary leave days
- Additional complimentary memberships through FLG's Recognition of Service Program
- Recognition and rewards through FLG's People's Champion awards
- Exclusive employee discounts with industry leading fitness, travel, fashion, and retail brands
- Employee Assistance Program
About the Company
- Fitness & Lifestyle Group (FLG) is Asia Pacific's largest group of corporately owned health and wellness clubs with over 310 locations and 600,000+ members.
- FLG operates five recognised fitness brands: Fitness First Australia, Goodlife Health Clubs, Jetts Fitness, Zap Fitness, and Barry's.
- The company is headquartered in Australia with regional offices across South East Asia.
- FLG's mission is to help its global community live stronger, happier lives.
Equal Opportunity
- Fitness and Lifestyle Group welcomes applications from Aboriginal and Torres Strait Islander People, people of all ages, race, sex, intersex status, gender identity, sexual orientation, people with a disability, and from other diverse backgrounds.
- The company acknowledges the value diversity and inclusivity brings to the organisation and encourages individuality.
- FLG is committed to empowering its team to be their authentic selves at work.