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About the Role

This role is an opportunity for an experienced marketing leader to shape the marketing vision for Perkins&Will's Southern California practice, influencing market positioning, storytelling, and client connections. The ideal candidate will be a strategic thinker and hands-on executor, passionate about design and a trusted partner to leadership teams.

Responsibilities

Collaborate with Studio MOD and Practice leadership to create a responsive, innovative, and competitive strategic marketing program.
Oversee the marketing budget, resources, and staff, fostering a marketing culture that supports staff growth, business promotion, sales value, and networking.
Work closely with Pursuit Champions and Practice Leaders to determine market strategy on proposals and presentations, actively participating in planning and strategy.
Engage in shortlist interview preparation to drive strategy.
Direct the strategy and development of content for RFQ and RFP responses, overseeing the project pursuit process and schedule.
Maintain and provide support on marketing information systems, including HUB Pipeline, Pipeline Health, and other studio and firmwide reports.
Develop comprehensive research for marketing and business development activities in collaboration with Practice Leaders.
Oversee the development and distribution of collateral marketing materials.
Direct social media and public relations initiatives with the Regional Communications Specialist to maximize external brand identity.
Oversee marketing metrics, including sales reports and competitor analysis.
Track leads and responses, communicating key follow-up items to relevant leadership.
Maintain familiarity with industry trade organizations, publications, conferences, and events.
Collect current and relevant press for marketing and communication efforts.
Actively participate in or outreach to relevant local or national industry groups to cultivate business relationships and gather intelligence.
Maintain knowledge of trends and developments in the Practices and Markets for the studio.
Compose, develop, evaluate, and conduct training on marketing activities, strategies, and policies.
Support the growth of team members.
Express curiosity about the world of design and the industry at large.
Take increasing ownership on tasks within project teams and studio activities.
Maintain open and proactive communication within the team.
Communicate ideas and thoughts in a way that inspires others.
Coordinate effectively and participate in client and consultant communications and meetings.

Requirements

Proven ability to develop and execute strategies that win work and drive revenue growth.
Excellent verbal and written communication skills.
Excellent interpersonal and customer service skills.
Excellent organizational skills and attention to detail.
Strong analytical and problem-solving skills.
Strong supervisory and leadership skills.
Proficiency in Microsoft Office and Adobe InDesign required.
Familiarity with Illustrator and PhotoShop preferred.
Familiarity with Deltek.
Qualified and interested candidates should submit a cover letter, resume and work samples (should be a compact, representative sample of your work, no larger than 4MB).

Skills

Microsoft Office
Adobe InDesign
Adobe Illustrator
Adobe Photoshop
Deltek
Presentation Tools

Location

Southern California
Los Angeles
San Diego

Work Type

Full-time

Experience Level

15+ years

Education Level

Bachelor’s degree in marketing or related field required.
LEED GA (preferred not required)

Salary/Compensations

$139,700 - $205,300

Benefits

Medical, dental, and vision insurance
Wellness programs and mental health support
Short- and long-term disability (STD/LTD)
Life insurance
401(k) retirement plan
Paid time off (PTO)
Professional development stipend
Dedicated time for continuing education
Performance-based bonuses
Engaging studio initiatives and events
Active firmwide affinity groups
Leadership development opportunities
FSA/HSA accounts
401k with employer match
Paid holidays
Paid parental leave
Commuter benefits

About the Company

At Perkins&Will, we are committed to supporting the well-being and growth of our team members.
Our culture is grounded in a firmwide commitment to Justice, Equity, Diversity, and Inclusion (JEDI).
We believe that inclusion spurs creativity, and that innovation is born from an engaged culture of diverse people and ideas.
We are committed to building an organization that reflects the diversity of the communities and clients we serve.
We foster a culture that is diverse and inclusive and strive for pay practices that are fair, and competitive and reflect our commitment to pay equity.
Design has the power to inspire joy, uplift lives, and strengthen the spirit of community.

Equal Opportunity

Perkins&Will has established and adopted an Equal Employment Opportunity Employment policy (“EEO”), which is part of the Company’s Human Resources Policy.
The purpose of this EEO policy is to ensure that all employment decisions are made on a non-discriminatory basis, and without regard to sex, race, color, age, national origin, religion, disability, genetic information, marital status, sexual orientation, gender identity or expression, gender reassignment, citizenship, pregnancy or maternity, veteran status, or any other status protected by applicable national, federal, state, or local law.
In some cases, local laws and regulations may provide greater protections than those outlined here and employees will be covered by the laws of their local jurisdiction.
Pay Transparency Nondiscrimination Provision: Perkins&Will will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant.
Equal Opportunity Employer/Protected Veterans/Individuals with Disabilities