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About the Role
This role is integral to the marketing team, focusing on developing and launching marketing campaigns for feature films produced in the UK. The position requires a passionate creative marketer with strong stakeholder management experience to strategize, execute, and manage 360 marketing campaigns, transforming properties into culturally relevant brands.
Responsibilities
- Lead and support launch campaigns for UK-produced films, from global strategy to creative execution and rollout.
- Drive and execute UK campaigns for international films, defining local strategy and tactics.
- Act as the creative champion with a holistic campaign vision, managing daily tasks including brief writing, shoot planning, budgeting, and resource management.
- Serve as the central cross-functional liaison with internal teams (Marketing, PR, Publicity, Product, Social), managing workflow and feedback.
- Act as the main point of contact with agencies, including hiring, management, and feedback for effective campaign creation.
Requirements
- Proven track record of building world-class creative for films and/or premium entertainment properties.
- Experience balancing creative innovation with project management discipline in a demanding environment.
- Experience forging strong, trusted relationships with talent, talent representatives, filmmakers, and/or showrunners in high-stakes situations.
- Cross-functional team player able to engage, listen, and collaborate with internal departments (Publicity, Events, Production).
- Ability to maintain alignment on strategy and goals with tight and shifting timelines.
- Knowledge of running 360-campaigns, from strategy development and brief building to tactical execution (AV, digital, print, OOH).
- Agency management experience is a must.
- Experience evaluating and executing innovative campaign ideas within the media landscape (OOH, DOOH, experiential).
- Experience with marketing shoots, including creative development, planning, and execution (key art, AV, digital/social).
- Experience in theatrical marketing is a plus.
- Effective collaborator across multiple teams, adaptable to evolving priorities.
- Experience building strong cross-functional and stakeholder relationships.
- Experience working on multifaceted campaigns or entertainment properties with high commercial relevance.
- Minimum of 8 or more years of experience in entertainment marketing at a network/studio or creative agency.
- Experience managing a high volume of parallel campaign types.
- Experience collaborating with diverse, geographically dispersed teams.
- Strong communication and analytical skills.
- Ability to think strategically and creatively.
- Ability to work effectively in ambiguous situations.
- Passion for film is a must.
Skills
- Marketing strategy development
- Creative execution
- Project management
- Stakeholder management
- Agency management
- Cross-functional collaboration
- Budgeting
- Brief writing
- Campaign planning
- Media planning (OOH, digital, print, AV)
- Talent relations
- Teamwork
- Adaptability
- Strategic thinking
- Creative thinking
- Communication skills
- Analytical skills
Location
- London
Work Type
- Full-time
Experience Level
- 8+ years
About the Company
- Netflix is one of the world's leading entertainment services with over 300 million paid memberships in over 190 countries.
- We offer TV series, films, and games across a wide variety of genres and languages.
- Members can play, pause, and resume watching anytime, anywhere, and change plans at any time.
- We are shaping the future of global entertainment with a focus on culturally relevant, breakthrough marketing campaigns.
Equal Opportunity
- We are an equal-opportunity employer and celebrate diversity, recognizing that diversity builds stronger teams.
- We approach diversity and inclusion seriously and thoughtfully.
- We do not discriminate on the basis of race, religion, color, ancestry, national origin, caste, sex, sexual orientation, gender, gender identity or expression, age, disability, medical condition, pregnancy, genetic makeup, marital status, or military service.