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About the Role
Execute high-impact landing page and funnel tests that optimize performance across high-traffic campaigns. You
ll bring revenue-driving optimizations to life through hands-on building, multi-variate analysis, launching, and reporting to ensure flawless execution and continuous iteration, and you
ll balance expectations of internal and external KPIs.
Responsibilities
- Perform continuous high-impact optimizations across device types and user journeys (e.g., copy, UI/UX, advertiser order)
- Ensure tests and optimizations are implemented error-free, follow spec, and are tracked accurately
- Summarize and document test results clearly to inform future optimizations
- Partner with optimization leads to move quickly on ideas and reduce bottlenecks; and become the subject matter expert on assigned offer verticals
- Work cross-functionally to get inputs, finalize creative, and prep launches efficiently
- Create and monitor clear & comprehensive reports that track multiple KPIs, both internal and external
- Consistently ship high-quality tests and optimizations that match the strategy brief
- Stay on top of timelines and follow through on implementation steps
- Catch bugs or tracking issues before they go live
- Share learnings that help the broader team execute better
- Be a reliable executor who enables strategists and creatives to move faster
Requirements
- Strong follow-through and task ownership; thrives on getting things done
- Understands direct response mechanics and high-volume testing environments, preferably within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories
- Experience running A/B tests, QA'ing launches, and reporting on test outcomes
- Comfortable updating copy, layout, and page flows within testing tools or CMS
- Solid understanding of what impacts conversion, even if you're not the strategist
- Working knowledge of analytics platforms like Google Analytics, Looker, or similar
- Ability to balance internal and external pressure to drive competing KPIs
- Experience optimizing lead form pages end-to-end through UI/UX savvy
- Clear communicator who can work across Copy, Design, and Media teams
- Creative mindset — can spot UX friction and suggest improvements based on behavior
- Experience within verticals such as financial services (investing, banking, credit cards, lending, etc), home services, insurance, or similar lead‑form categories
- Detail-oriented and efficient; gets things done with speed and care
- Follows structured workflows and tracks everything from briefs to results
- Has the eye for creating easy-to-read and effective reports to keep track of performance
- Spots gaps before they cause issues — from typos to misfiring events
- Brings a positive, roll-up-your-sleeves attitude to getting things over the finish line
- Comfortable shifting priorities and managing multiple launches at once
- Curious about what
working, why, and how to improve results over time
Skills
- A/B testing
- QA
- Reporting
- Copywriting
- Layout updates
- Page flow updates
- Conversion optimization
- Google Analytics
- Looker
Location
- South Florida HQ
- Remote-first
Work Type
- Remote
Experience Level
- 5+ years in a performance marketing or CRO execution role
- Launched tests
- Owned strategy
- Owned QA
- Owned implementation
- Collaborated with strategic leads
Salary/Compensations
- $100,000 - $120,000 per year
Benefits
- Profit-sharing bonus
- Competitive benefits
About the Company
- Launch Potato is the discovery and conversion company.
- We reach tens of millions of people every month through our brands, including FinanceBuzz, All About Cookies, and OnlyInYourState.
- We turn that attention into real outcomes for our partners, some of the world's leading companies.
- Our mission: create predictable, high-value customer acquisition at scale by connecting discovery, intent, and performance across category-leading consumer brands in finance, travel, and entertainment.
- We run profitable and bootstrapped, with a South Florida HQ and a remote-first team across 18 countries.
- You own outcomes here, not tasks.
- We measure work by impact, not activity.
- The pace is real, and change is constant, so the people who do best turn change into opportunity instead of waiting for it to settle.
- Feedback runs direct and lands with respect.
- Ordinary people make themselves extraordinary at Launch Potato.
Equal Opportunity
- Since day one, we've been committed to having a diverse, inclusive team and culture.
- We are proud to be an Equal Employment Opportunity company.
- We value diversity, equity, and inclusion.
- We do not discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.