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About the Role
Peregrine is seeking a Performance Marketing Lead to build the company's performance marketing function from the ground up. This zero-to-one role involves designing the operating model, managing the measurement stack, and executing global paid strategies to drive awareness, pipeline, and expansion for an AI-native platform.
Responsibilities
- Build and own the central performance marketing function, including systems, playbooks, and workflows.
- Manage end-to-end strategy, budget allocation, forecasting, and ROI targets.
- Contribute to ad copy, creative development, and landing page creation.
- Instrument and manage the full performance marketing measurement stack, including attribution and dashboards.
- Design, launch, and optimize global paid programs across search, social, programmatic, CTV, and ABM.
- Serve as the in-house expert on performance channels and partner with cross-functional teams.
- Build and deploy AI-native systems to accelerate creative development and automate analysis.
- Contribute to SEO, AEO, and GEO strategy.
Requirements
- Direct experience owning performance marketing execution across paid search and paid social.
- Exposure to CTV, display, programmatic, ABM, and emerging formats, ideally in B2B/B2G.
- Demonstrated ability to build performance marketing systems from scratch.
- Deep expertise in channel evaluation, optimization, and cross-channel dashboarding.
- Hands-on experience with incrementality or causal measurement frameworks.
- Familiarity with DSPs, OOH formats, and managing ad inventory.
- Proven use of AI-native workflows for creative iteration and automation.
- Working knowledge of MAPs, CRMs, and modern BI/analytics tools.
- Familiarity with SEO, AEO, and GEO concepts.
- Ownership mindset with a focus on driving outcomes.
Skills
- Performance Marketing
- Paid Search
- Paid Social
- ABM
- Programmatic Advertising
- Data Analytics
- Experimentation Design
- AI-native workflows
- Marketing Automation
- SEO/AEO/GEO
Work Type
- Full-time
Salary/Compensations
- $145,000—$170,000 USD
About the Company
- Peregrine provides an AI-enabled platform for public safety organizations, governments, and private-sector institutions.
- The company supports hundreds of customers across 30+ states and two countries.
- Backed by leading Silicon Valley investors.
Equal Opportunity
- Peregrine Technologies is a proud equal opportunity employer committed to creating an inclusive environment for all employees.
- All qualified applicants will receive consideration for employment without regard to race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, disability, age, or veteran status.