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About the Role
Plan and deliver go-to-market strategies for campaigns that help accounting and bookkeeping partners leverage Xero more effectively. This role focuses on mid-funnel partner activation, event promotions, and process improvements to drive measurable results in event registrations, engagement, and lead quality.
Responsibilities
- Plan and deliver promotions for industry and Xero-hosted partner events, coordinating with US sales and events teams.
- Manage always-on campaigns including the AB Bulletin, Xero Coaches, and Xero CAS, with clear performance tracking.
- Execute integrated campaigns from audience segmentation and go-to-market planning to internal alignment, delivery, and reporting.
- Utilize Salesforce, marketing automation, email nurturing, Google Workspace, and campaign reporting tools, incorporating A/B testing for optimization.
Requirements
- Experience in marketing, marketing communications, business operations, or project management, including event promotions measured by registrations and attendance.
- Ability to organize competing priorities and maintain attention to detail while considering the broader objectives.
- Experience collaborating within a matrixed organization, including integrated marketing teams and external agency partners.
- Proven ability to take a go-to-market plan through to delivery with a strong sense of ownership.
- Comfort with Salesforce, marketing automation, and Google Workspace.
- Clear and considerate communication skills, both written and verbal.
Skills
- Marketing
- Marketing Communications
- Business Operations
- Project Management
- Event Promotions
- Campaign Management
- Audience Segmentation
- Go-to-Market Strategy
- Salesforce
- Marketing Automation
- Email Nurturing
- Google Workspace
- Campaign Reporting
- A/B Testing
- Collaboration
- Communication
Location
- Remote
- Hybrid
Work Type
- 12 month fixed-term contract
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $92,400 - $138,600 USD
Benefits
- Equity
- Performance incentives
- Annual bonus program
- RSU programs
- Performance-based cash or equity incentives
- Medical
- Dental
- Vision
- 401(k) match
- 21 days PTO
- 10 days Wellbeing leave
- 5 days Xtra Leave
- 1 volunteer day
- 12 paid holidays
- Paid parental leave
About the Company
- Xero is a global company that provides cloud-based accounting software for small and medium-sized businesses.
Equal Opportunity
- Xero uses AI to help screen applications based on job-related qualifications. These tools assist our recruiters but do not make automated hiring decisions. A human recruiter reviews all candidates before any hiring action is taken.