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About the Role
The Fan Engagement Marketing CoE optimizes marketing strategy, planning, measurement, and channel activation to support organizational priorities. This role contributes across the full CRM marketing lifecycle, collaborating with various teams and external partners to drive fan acquisition and engagement.
Responsibilities
- Drive product, contact, and creative strategies to develop and implement large-scale CRM campaigns optimized using machine learning, predictive modeling, and personalized content.
- Manage and execute the marketing campaign process from initial request submission to deployment with a focus on outbound marketing channels (e.g., email, SMS, push).
- Perform audience segmentation & execution.
- Conduct QA of touchpoints, personalization elements, and dynamic content.
- Manage campaign build and deployment.
- Design and implement A/B and multivariate tests to improve fan strategies and lift conversion rates.
- Optimize lifecycle CRM campaigns (e.g., onboarding, reactivation) using insights, analytics, and automation tools to increase fan LTV.
- Extract key insights and learnings for future optimization and template efficiency.
- Collaborate with internal stakeholders, partners, and vendors to build effective campaign strategies to meet performance targets.
Requirements
- Bachelor’s degree with at least 4 years of CRM Marketing or Marketing Automation related work experience.
- Technical and production responsibilities across Adobe platform (AEP, AJO, CJA), Email Service Providers (Epsilon PCM preferred), Personalization Tools (Movable Ink preferred), SMS Platforms (Attentive preferred).
- HTML editing and working knowledge required to make edits to templates.
- Deep understanding of channel KPIs, A/B testing, metrics, and reporting.
- Proficiency in Photoshop.
- Ability to work independently and as a team player.
- Strong communication skills.
- Strong project and time management skills with high standards of accuracy and organization.
- Ability to keep up with a fast-paced production schedule with a fluctuating workload.
- Proven ability to collaborate and manage dependencies on other team members supporting campaign launches.
- Passion for innovation and solving difficult challenges.
- Passion for sports is a plus.
Skills
- CRM Marketing
- Marketing Automation
- Machine Learning
- Predictive Modeling
- Personalized Content
- Outbound Marketing Channels (email, SMS, push)
- Audience Segmentation
- A/B Testing
- Multivariate Testing
- Lifecycle CRM Campaigns
- Analytics
- Automation Tools
- HTML Editing
- Channel KPIs
- Metrics
- Reporting
- Photoshop
- Project Management
- Time Management
Experience Level
- 4 years of CRM Marketing or Marketing Automation related work experience
Education Level
- Bachelor’s degree
About the Company
- The Fan Engagement Marketing CoE optimizes the overall marketing strategy, planning, measurement, and channel activation efforts via paid and outbound marketing channels to support the strategic priorities and business objectives of the organization.
- We leverage enterprise transactional and fan profile data, research and insights, and real-time fan behaviors with marketing channels to identify market trends, grow audience opportunities, and optimize media mixes, platforms, and channels to deliver more effective efforts that drive business results for organizational priorities.
- These efforts span fan acquisition and engagement and will dive deep into key initiatives that transcend audiences, platforms, media channels and geographies to drive results.
- We are a passionate team working hard to build the right strategies to engage fans around the world.