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About the Role

The Marketing Manager, Community & Events supports the planning and execution of integrated marketing initiatives to strengthen member engagement, increase participation in programs, and drive event registration and membership growth. This role has day-to-day marketing responsibility for a portfolio of PCMA member programs, events, and the PCMA Foundation, translating program priorities into coordinated campaigns across multiple channels. It is ideal for a hands-on marketer who is highly organized, audience-focused, and skilled at managing multiple campaigns and stakeholders in a fast-paced environment.

Responsibilities

• Support integrated marketing plans for assigned community programs and experiences.
• Coordinate audience segmentation, campaign scheduling, creative requests, web updates, and channel execution.
• Ensure marketing activities are delivered on schedule and aligned with PCMA brand standards.
• Execute multi-channel marketing campaigns across email, website, social media, community, content, partner, and other channels.
• Develop and coordinate campaign briefs, copy, messaging, and supporting assets.
• Maintain campaign calendars, project plans, deadlines, approvals, and asset requirements.
• Conduct quality assurance on marketing communications before deployment.
• Support integrated marketing campaigns for PCMA’s marquee events.
• Support membership acquisition campaigns.
• Identify opportunities to cross-promote membership, community programs, and events.
• Support on-site marketing and member engagement activities at assigned PCMA events.
• Execute targeted communications for audience acquisition, engagement, conversion, retention, and advocacy.
• Help develop communication journeys for various audiences.
• Use audience data and engagement insights to support campaign optimization.
• Coordinate with teams to ensure marketing communications reinforce PCMA participation value.
• Serve as the day-to-day marketing contact for assigned programs.
• Collaborate with Digital Experience and MarTech teams on technical aspects of campaigns.
• Partner with Content and Social Media teams to extend program stories.
• Coordinate with Business Development to support sponsor and partner visibility.
• Build productive working relationships across various PCMA teams.
• Monitor campaign performance, engagement, registrations, conversions, and KPIs.
• Partner with Marketing Intelligence to translate performance data into actionable improvements.
• Conduct post-campaign and post-event reviews to capture learnings.
• Support testing and optimization of campaign elements.
• Perform other duties as assigned.
• Represent PCMA professionally.
• Participate in organizational initiatives and cross-functional projects.
• Travel to assigned events as needed to support marketing execution.

Requirements

• Bachelor's degree in Marketing, Communications, Business, or a related field.
• Five years of experience in integrated marketing, event marketing, membership marketing, communications, or a related field.
• Experience executing multi-channel marketing campaigns and managing multiple projects simultaneously.
• Strong writing and editing skills with the ability to develop clear, audience-focused marketing communications.
• Working knowledge of email marketing, websites/CMS platforms, CRM or marketing automation systems, social media, and digital campaign practices.
• Comfort working with marketing analytics and using performance data to improve campaign execution.
• Strong project management, organizational, attention-to-detail, and prioritization skills.
• Ability to collaborate effectively across teams and manage deadlines in a fast-paced environment.
• Experience using AI-enabled marketing tools to improve marketing efficiency and effectiveness.
• Experience working within associations, membership organizations, events, foundations/nonprofits, or B2B environments preferred.
• Willingness to travel as business needs require.
• Ability to perform work utilizing a computer for extended periods of time.
• Ability to sit for extended periods while performing work.
• Ability to walk for extended periods during conferences and events.
• Ability to lift and transport materials up to 15 pounds.
• Ability to travel by air and ground transportation as required.
• Ability to work evenings or weekends as needed during event execution.

Skills

• Integrated marketing
• Event marketing
• Membership marketing
• Communications
• Multi-channel campaign execution
• Project management
• Writing
• Editing
• Email marketing
• Website/CMS platforms
• CRM
• Marketing automation systems
• Social media marketing
• Digital campaign practices
• Marketing analytics
• Performance data analysis
• Organizational skills
• Attention to detail
• Prioritization
• Collaboration
• AI-enabled marketing tools

Location

• PCMA HQ - Chicago, IL

Work Type

• Full Time

Experience Level

• Five years of experience

Education Level

• 4 Year Degree

Salary/Compensations

• $65000.00 - $80000.00

About the Company

• PCMA is an organization focused on member engagement, community and industry programs, event registration, and membership growth.