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About the Role

As Global Brand Manager, you will help bring marketing strategy to life for key campaigns within our portfolio, supporting campaign architecture, launch execution, and post-launch performance reporting. This role partners closely across Creative, Social, Influence, Copy, and regional teams, offering a chance to build strategic and financial skill sets while working alongside senior marketers.

Responsibilities

Support the development of brand marketing strategy for assigned campaigns, including positioning, campaign platforms, and creative briefs grounded in clinical claims substantiation and competitive intelligence.
Partner with Creative, Social, Copy, and Influence teams to help build full-funnel campaign elements (paid, earned, owned) that flex across DTC, Amazon, and prestige retail partners.
Maintain go-to-market toolkits, marketing SharePoint content, launch tiering, and brief templates.
Manage launch timelines across phased global rollouts, coordinating dependencies across Creative, Retail, Media, and regional brand teams.
Maintain RACI matrices across launch workstreams to help keep ownership clear and delivery on track.
Flag timeline risks early and help identify mitigation options in partnership with your manager.
Support marketing budget allocations that tie investment to expected volume, share, and ROI outcomes.
Manage early read and post launch performance reporting across DTC, Amazon, and Sephora, helping synthesize data into clear updates for leadership.
Partner with Finance and cross-functional analytics partners to track campaign spend against budget and flag variances.
Contribute to a measurement framework that connects marketing activity to business results.
Coordinate between brand strategy and regional execution teams across North America, EU, APAC, and ANZ, helping adapt campaigns to local market needs.
Build relationships with regional creative, retail media, and commercial stakeholders to support consistent brand expression with local relevance.
Help prepare materials for leadership and cross-regional updates on strategy and performance for assigned campaigns.
Build clear, well-organized PowerPoint decks, Excel models, and PDFs that communicate strategy, performance, and recommendations.
Present brand strategy, launch plans, and performance updates to your manager and cross-functional partners with confidence.
Other responsibilities as assigned by your manager.

Requirements

3–5 years of experience in brand marketing, product marketing, or a related role—ideally within beauty, skincare, or a comparable prestige/CPG category.
Familiarity with the beauty industry, including exposure to prestige retail dynamics (e.g., Sephora), DTC, and Amazon channels.
Solid financial and numbers acumen: comfort working with spend models, ROI cases, and budget trackers, and pulling out clear takeaways.
Marketing reporting skills: experience supporting performance reporting and helping translate campaign data into useful insight.
Exposure to regional or international marketing, with interest in coordinating execution across multiple markets and cross-functional teams.
Strong timeline and project management skills, with experience supporting multi-workstream launches against deadlines.
Strong presentation skills, with the ability to build clear, professional decks and materials.
Strong written and verbal communication skills, with good judgment navigating ambiguity and competing priorities.
Proficiency with Microsoft Office (PowerPoint, Excel) required; experience with marketing analytics, retail media, or reporting platforms is a plus.
A collaborative, detail-oriented mindset with a bias toward action and a passion for building brands people trust.
Ability to handle long periods of screen time & sitting.
Occasional domestic and international travel for launch events, retail partner meetings, and regional team collaboration.

Skills

Brand marketing
Product marketing
Beauty industry
Prestige retail dynamics
DTC channels
Amazon channels
Financial acumen
Budget tracking
Marketing reporting
Campaign data analysis
Regional marketing
International marketing
Project management
Timeline management
Presentation skills
Written communication
Verbal communication
Microsoft Office (PowerPoint, Excel)
Marketing analytics (plus)
Retail media (plus)
Reporting platforms (plus)

Location

Seattle, WA Headquarters (hybrid/onsite)

Work Type

Full-Time
Hybrid
Onsite

Experience Level

3-5 years

Salary/Compensations

$105,000 - $115,000 USD/annually

Benefits

Generous paid time off, including time off to volunteer
Learning and development resources to support personal and professional growth
Wellness benefits like meditation app memberships, product discounts, and free samples of our amazing products
Company discretionary bonus plan

About the Company

Paula’s Choice, a global skincare leader founded in 1995, empowers individuals to define beauty on their own terms through science-backed products.
Our mission comes to life through four core values: Build Trust, Be Bold, Act with Kindness, Create Community.
Our team spans North America, Australia/New Zealand, Europe, and the broader APAC region, collaborating globally to drive innovation.
Our culture encourages continuous learning and is fueled by connection, curiosity, and cross-functional collaboration.
We stay connected through shared initiatives that bring our teams together.

Equal Opportunity

Paula’s Choice Skincare is an Equal Opportunity Employer and does not discriminate on the basis of race, color, gender identity, religion, sex, age, national origin, disability, veteran status, sexual orientation, genetic information or any other classification protected by Federal, State or Local law.
We are committed to create a workplace that is inclusive of all.
Where everyone feels empowered to bring their full authentic self to work.