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About the Role
Pallet is seeking a Founding Growth Lead to build the marketing engine that will help reach the next hundred enterprise clients. This role involves shaping demand generation strategies, testing new channels, building repeatable programs, and developing the infrastructure to track pipeline and revenue.
Responsibilities
- Scale paid and digital programs that generate qualified enterprise pipeline
- Test and develop new channels, audiences, and campaigns
- Improve website conversion, landing pages, messaging, and tracking
- Own email, nurture, segmentation, and marketing automation
- Measure performance across channels, pipeline, and revenue
- Build ABM programs for priority enterprise accounts
- Distribute content across paid, owned, SEO, and AEO channels
- Manage agencies, contractors, and specialized partners
- Partner with Sales to improve lead quality and accelerate pipeline
- Build the operating foundation behind our growth engine—from attribution and automation to lead routing, segmentation, website tracking, and funnel reporting.
Requirements
- 3-7 years of growth, digital, demand generation, or ABM experience
- Experience marketing enterprise technology with a sales-led buying process
- Experience across several channels, including paid digital, email, website, and content
- Working knowledge of marketing automation, attribution, CRM reporting, and website tracking
- Understanding of MQLs, SQLs, pipeline, and revenue conversion
- Depth in at least one channel and the ability to learn adjacent channels quickly
- Evidence of fast career progression and strong learning ability
- Experience at a rapidly growing startup or a top-tier university background
Location
- Fidi San Francisco
- Soho New York City
Work Type
- In-person
- Remote (across the U.S.)
Salary/Compensations
- $140,000-$200,000
Benefits
- Health, Vision, and Dental benefits
- Take-what-you-need Paid Vacation
- Life Insurance and Accidental Insurance
- Short-Term Disability Coverage
- Generous salary and equity for all staff
- 401k option
- Paid parental leave
- Yearly learning and development stipend
- Commuter benefits for Bay Area employees
- Uber ride stipend if you ever have to work late in the office
- Remote office home stipend
- Daily catered lunches provided
- Onboarding trip to San Francisco HQ if you work remotely
- Monthly happy hours
- Annual Company Offsites
About the Company
- Pallet is building AI Agents to transform the physical economy — a $12 trillion global industry.
- Raised $50M from top investors, including General Catalyst, Bessemer Venture Partners, and Bain Capital Ventures.
- Achieved 700% revenue growth in under two years.
- Mission is to increase the efficiency of the global supply chain by automating manual workflows.
- Flagship platform provides end-to-end visibility, control, and optimization.
- Newest product, CoPallet, introduces AI Agents that can understand and execute requests in real time and integrate directly with customer systems.
- Positioned to build the next $10B company powering the physical economy.
- Team includes leaders from Google, DoorDash, YC, and more.
Equal Opportunity
- Pallet is an Equal Opportunity Employer.
- We make all employment decisions based solely on merit.
- We provide equal employment opportunities to all applicants and employees without discrimination on the basis of race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, status as a protected veteran, disability status, or any other applicable legally protected characteristic.
- We prohibit any form of discrimination or harassment.
- This policy applies to all terms and conditions of employment, including hiring.