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About the Role
goop kitchen is seeking a Designer to shape and evolve the visual expression of the brand across all guest touchpoints, from social content and email campaigns to menus, packaging, and signage. The role is responsible for creating thoughtful, elevated design that brings the brand to life, spanning concept and execution across digital and print.
Responsibilities
- Create compelling, on-brand creative across all consumer-facing channels.
- Maintain the goop kitchen visual identity, ensuring consistency across digital and physical experiences.
- Translate marketing objectives and creative direction into thoughtful creative concepts and polished design executions.
- Contribute ideas that strengthen the brand and elevate the guest experience.
- Design assets for social media, email marketing, paid media, web, app, and growth.
- Partner closely with the Director, Social + Content to develop engaging creative optimized for platform performance.
- Create graphics, templates, story assets, Reel covers, and campaign creative that support content production.
- Design with an understanding of both aesthetics and performance.
- Design packaging, in-store collateral, signage, flyers, event materials, and launch assets.
- Support restaurant openings and local marketing initiatives with thoughtful, brand-right creative.
- Prepare production-ready files and manage projects through the print process.
- Partner with Director, Social + Content on content shoots through creative planning, asset selection, and visual direction.
- Collaborate with photographers, videographers, printers, and external partners.
- Build scalable templates and systems alongside the Director, Social + Content that help the marketing team move quickly while maintaining quality.
- Partner closely with Brand Marketing, Growth, Culinary, and Operations teams.
- Manage multiple projects simultaneously while balancing competing priorities.
- Approach every project with curiosity, flexibility, and a no-task-too-small mindset.
- Serve as a creative problem solver and collaborative partner across the organization.
- Create lightweight motion graphics, animations, and video assets for social and digital channels.
- Edit short-form video content and support the creation of social-first creative.
- Stay current on evolving content formats and creative trends across Instagram, TikTok, and emerging platforms.
Requirements
- 4–8 years of experience in graphic design, preferably within consumer, hospitality, wellness, food, lifestyle, or digitally native brands.
- A strong portfolio demonstrating excellence across digital, print, and brand design.
- Expert proficiency in Adobe Creative Suite, including Photoshop, Illustrator, InDesign, as well as Canva and Figma.
- Familiarity with After Effects, Premiere Pro, CapCut, or similar motion/video editing tools a plus.
- Experience designing for social media, email marketing, paid media, websites, packaging, and print production.
- Strong understanding of typography, layout, visual storytelling, and brand systems.
- Exceptional attention to detail and commitment to craft.
- Ability to manage multiple projects in a fast-paced, entrepreneurial environment.
- Highly collaborative, resourceful, and proactive.
- A passion for food, hospitality, wellness, and building beloved brands.
Skills
- Adobe Creative Suite
- Photoshop
- Illustrator
- InDesign
- Canva
- Figma
- After Effects
- Premiere Pro
- CapCut
- Motion graphics
- Video editing
- Typography
- Layout
- Visual storytelling
- Brand systems
Location
- Office
Work Type
- Full-time
Experience Level
- 4-8 years
Benefits
- Competitive salary and benefits package
- Bonus potential
- Medical, Dental and Vision insurance
- Paid time off
- 401k match
- Annual cell phone reimbursement
- Free goop kitchen lunch every day in the office
- goop beauty + kitchen employee discount
About the Company
- goop kitchen is an upscale fast-casual concept, founded by Gwyneth Paltrow in 2021, serving real, clean, and delicious food made-to-order.
- The brand focuses on thoughtfully sourced ingredients and chef-driven menus designed primarily for delivery and takeout.
Equal Opportunity
- goop kitchen provides equal opportunities for all employees and applicants, without regard to sex or gender, gender identity, gender expression, age, race (including traits historically associated with race, such as hair texture and protective hairstyles), religious creed, color, national origin, ancestry, pregnancy, physical or mental disability, medical condition, genetic information, marital status, sexual orientation, any service in the uniformed services of the United States, or any other consideration protected by federal, state, or local law.