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About the Role
Grow is seeking a performance marketer to join their paid media team, focusing on client acquisition through channels like paid social (Meta, TikTok, YouTube), creator, and affiliate partnerships. This role involves hands-on media buying, analysis, and creative testing to drive growth in competitive markets.
Responsibilities
- Own day-to-day management and optimization of paid social campaigns, including account structure, budgets, bidding, audiences, and creative strategy.
- Build and execute a high-velocity creative testing roadmap in partnership with the creative team.
- Analyze performance data to make informed decisions, build reporting, and identify key measurement lenses.
- Support channel strategy and planning, including forecasting, budget scenarios, and performance reporting.
- Assist in scaling creator and affiliate paid partnerships by collaborating with agencies and evaluating partners.
- Launch and test emerging channels, building a case for future investments.
- Contribute to measurement strategies, including incrementality testing, conversion tracking, and attribution.
- Partner cross-functionally with creative, data, CRO, lifecycle, finance, and legal teams to optimize the funnel.
- Manage platform and vendor relationships, ensuring partners meet performance goals.
Requirements
- 3-5+ years in performance marketing with direct, hands-on paid social buying experience.
- Direct experience managing campaigns in Meta and TikTok is required; YouTube experience is strongly preferred.
- Proven experience scaling volume while managing to efficiency targets (CAC, ROAS, or LTV:CAC) for direct consumer acquisition.
- Analytically self-sufficient, with fluency in spreadsheets and BI tools (experience with Claude/Hex/Looker/Tableau is a plus).
- Strong creative instincts and a track record of briefing and iterating with creative partners.
- Ability to articulate and execute a structured, hypothesis-driven approach to performance marketing.
- Highly organized with the ability to prioritize across numerous campaigns, tests, and partners.
- Experience in measuring channels with imperfect attribution.
Skills
- Paid social media buying
- Campaign management
- Performance analysis
- Creative testing
- Data analysis
- Forecasting
- Budget management
- Creator partnerships
- Affiliate marketing
- Emerging channel testing
- Incrementality testing
- Conversion tracking
- Attribution modeling
- Cross-functional collaboration
- Vendor management
- Spreadsheet proficiency
- BI tools
Location
- NYC hub location
Work Type
- Hybrid
- Full Time
- Exempt
Experience Level
- 3-5+ years
Salary/Compensations
- $114,000–$133,000 USD Annually
Benefits
- Comprehensive medical, dental, vision, life, and disability coverage.
- No cost access to therapy through the Grow platform (US employees).
- Retirement savings programs and equity opportunities.
- Flexible time off, paid holidays, and company-wide Winter Break.
- Up to 18 weeks of paid parental leave and a new child stipend.
- Dedicated weekly flexible time for self-care (Mental Health Mornings/Afternoons).
- Annual stipend for personal wellbeing and professional growth.
- Pre-tax commuter benefits.
- Support for home workspace and meal benefits.
- Variety of wellbeing benefits including wellness memberships, virtual care, pet insurance discounts, and global travel assistance.
About the Company
- Grow was founded in 2020 to make mental health care more effective and accessible.
- The company operates a three-sided marketplace empowering providers, augmenting insurance payors, and serving patients.
- Grow has raised over $328M in funding, including a Series D at a $3B valuation.
- The company's mission is to impact mental health care accessibility and affordability.
- Grow fosters a culture where employees tackle complex problems and work at pace with supportive colleagues.
Equal Opportunity
- Grow Therapy is a proud equal opportunity workplace and affirmative action employer.
- Committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or Veteran status.
- Considers qualified applicants regardless of criminal histories, consistent with legal requirements.