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About the Role
We are seeking an analytical marketing professional to drive multi-channel retention efforts, deliver a best-in-class customer experience, increase customer engagement, and optimize the CRM program through testing and data analysis. This role is ideal for someone with a strong background in email and SMS marketing.
Responsibilities
- Own daily operations of the CRM program, including developing the marketing calendar, deploying and QAing Email/SMS campaigns, and analyzing key retention metrics.
- Oversee and report on key retention KPIs such as program revenue, repeat rate, repeat revenue, conversion, click-through-rate, and revenue per send.
- Continuously optimize segmentation strategy to enhance customer experience and maintain engagement.
- Develop VIP messaging strategy to build brand loyalty, collaborating with CX and Creative Teams.
- Compile and deliver promotional briefs, ensuring timely and thorough execution of marketing and creative requests.
- Analyze and report on weekly, monthly, quarterly, and yearly data to identify CRM program optimizations.
- Optimize sign-up units to maximize capture rate and customer acquisition.
- Manage overall list health, engagement, and deliverability.
- Assist in the development, execution, and evaluation of A/B tests across channels to create a best practices playbook.
Requirements
- Bachelor’s Degree in Marketing/Communications or related field.
- 4-6 years’ experience in CRM marketing (Email + SMS).
- Experience implementing and managing email and SMS campaigns driven by personalization, behavioral data, and customer segmentation.
- Experience managing loyalty programs is preferred.
- Experience working with Klaviyo and Attentive, and third-party analytics tools.
- Thorough understanding of CRM analytics and deliverability metrics.
- Strong attention to detail, self-motivation, and ability to work collaboratively.
- Exceptionally strong written, verbal, and interpersonal communication skills.
- Proven ability to multitask in a fast-paced environment.
- Ability to be on-site in our HQ Office in Lower Manhattan 3 days per week.
- Demonstrated alignment with TJ core values: Humble, Adaptable, Mindful, GSD 2.0, & Curious.
Skills
- Email marketing
- SMS marketing
- CRM marketing
- Personalization
- Behavioral data analysis
- Customer segmentation
- Loyalty program management
- Klaviyo
- Attentive
- Third-party analytics tools
- CRM analytics
- Deliverability metrics
- Attention to detail
- Self-motivation
- Collaboration
- Written communication
- Verbal communication
- Interpersonal communication
- Multitasking
- Data analysis
Location
- New York
Work Type
- Hybrid
Experience Level
- 4-6 years
Education Level
- Bachelor's Degree
Salary/Compensations
- $130,000 - $140,000
About the Company
- Tommy John is a comfort-focused lifestyle brand dedicated to improving clothing through innovative fabric, fit, and function.
- The company is known for reimagining underwear, intimates, and loungewear.
- Tommy John aims to make the shopping experience more comfortable and is seeking innovative team members.