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About the Role

SPCA Westchester is seeking a creative and dynamic Director of Marketing and Community Engagement to lead the organization's marketing, communications, public relations, brand management, and community engagement efforts. This role involves developing and executing strategic marketing initiatives to increase awareness, strengthen relationships, promote programs, and support fundraising goals.

Responsibilities

Create and implement a comprehensive marketing and communications strategy aligned with SPCA Westchester’s strategic plan, fundraising initiatives, and operational goals.
Develop and solicit corporate partnerships and sponsorship strategies.
Provide strategic oversight of the organization's digital marketing strategy, including website, social media, email marketing, digital advertising, and online reputation.
Oversee community outreach initiatives and events.
Serve as the primary liaison with website development and hosting vendors.
Partner with the Development team to create marketing strategies and materials that support fundraising campaigns.
Supervise marketing coordinator, consultants, photographers, videographers, graphic designers, and outside vendors.
Oversee the development and execution of integrated marketing campaigns across print, digital, email, social media, and other communication channels.
Create compelling content highlighting adoptable animals, adoption success stories, fundraising campaigns, volunteer opportunities, educational initiatives, and the organization's impact.
Develop communications strategies that deepen engagement with community members, adopters, volunteers, donors, veterinary clients, media and other constituents.
Oversee the creation of annual reports, brochures, promotional materials, and other organizational publications.
Build and maintain relationships with media outlets, community organizations, corporate partners, and other key stakeholders.
Lead all branding, messaging, and public relations efforts.
Serve as the organization's communications leader by overseeing the development of press releases, media statements, op-eds, talking points, speeches, executive messaging, and other external communications.
Produce and oversee the organization's monthly e-newsletter and other recurring digital communications.
Ensure brand consistency across all departments, publications, advertising, signage, presentations, and public-facing materials.
Identify new opportunities to increase SPCA Westchester’s presence and strategic goals.
Stay informed of marketing trends, nonprofit best practices, and emerging technologies.
Serve as an ambassador for SPCA Westchester’s mission, values, and commitment to animals and the people who care for them.

Requirements

Bachelor's degree in Marketing, Communications or a related field (required).
Minimum of eight (8+) years of progressively responsible marketing, communications, or public relations experience.
At least three (3+) years in a leadership role.
Proven track record developing and executing strategic marketing plans and integrated communication campaigns.
Demonstrated experience managing brand strategy, media relations, digital marketing, and public communications.
Exceptional written, verbal, editing, and presentation skills.
Strong leadership, project management, organizational, and decision-making skills.
Experience managing websites, social media platforms, email marketing, digital advertising, and marketing analytics.
Ability to manage multiple priorities, meet deadlines, and adapt to changing organizational needs.
Experience with SEO (required), Google Grants Ads and WordPress.
Proficiency with website content management systems (CMS), email marketing platforms, CRM systems, Microsoft Office, and Adobe Creative Suite or similar design software preferred.
Passion for animal welfare and commitment to the mission of the SPCA of Westchester is a must.

Skills

Marketing
Communications
Public Relations
Brand Management
Community Engagement
Digital Marketing
Website Management
Social Media Platforms
Email Marketing
Digital Advertising
Online Reputation Management
SEO
Google Grants Ads
WordPress
Content Management Systems (CMS)
CRM Systems
Microsoft Office
Adobe Creative Suite
Project Management
Organizational Skills
Decision-Making Skills
Media Relations

Location

Westchester

Work Type

Full-time
Hybrid

Experience Level

8+ years of experience
3+ years in a leadership role

Education Level

Bachelor's degree in Marketing, Communications or a related field

Benefits

Medical, dental, and vision insurance.
401K with employer funded match.
Paid sick, vacation, and holiday pay.
Supplemental insurance through AFLAC (Accident, Hospital, Cancer)
Discounted pet care.
Professional development support.

About the Company

SPCA Westchester is a no-kill, 501(c)3 not-for-profit animal welfare organization dedicated to saving homeless, abused and abandoned animals and to protecting animals from cruelty and neglect through education and enforcement of humane laws.
The SPCA is a growing organization that strives to offer as many competitive benefits as possible to attract talented candidates to join our team of dedicated and mission driven staff members.
Your skills and individual talents will make a difference in the lives of homeless animals.

Equal Opportunity

SPCA Westchester is an equal opportunity employer and values diversity in the workplace. We encourage all qualified individuals to apply.