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About the Role
The Market Development Manager (MDM) is responsible for increasing market share and brand preference of Generac’s residential ecosystem solution within the specified territory. This role actively prospects new business opportunities and converts solar and generator installers into Generac customers who resell Generac’s PWRmicro solar and PWRcell 2 energy storage solutions, as well as other Generac ecosystem products. The MDM develops and executes strategic regional customer development strategies and drives product adoption through Generac’s existing distribution network to support end-market demand.
Responsibilities
- Identify, engage, and convert solar, storage, and generator installation companies into Generac ecosystem customers
- Plan and implement sales strategies to maximize share and margin
- Effectively differentiate Generac products in competitive sales environments
- Expand the customer base by identifying new partners and developing new customer opportunities
- Build and maintain a robust pipeline of new key account opportunities
- Build strong relationships with established key accounts and internal support teams
- Maintain accurate sales records, CRM entries, and activity updates
- Collaborate with sales and business leadership to develop and execute business plans
- Provide market feedback and competitive intelligence to sales and business leadership
- Maintain consistent follow-up on opportunities to drive timely and effective closes
- Communicate effectively with Generac sales team members
Requirements
- Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
- 4 years of solar industry experience
- Ability to travel 30-60% of the time
- Experience in residential energy storage
- Experience in business-to-business sales
- Experience selling to c-suite executives and key decision makers at large corporations
- Working knowledge of two-step distribution model
- Experience working with RFP purchasing processes
- Proven ability to navigate from bid to award to an effective close
- Experience identifying leading market indicators and major prospects through 3rd party tools
Skills
- Sales
- Market Development
- Customer Relationship Management (CRM)
- Business Development
- Strategic Planning
- Forecasting
- Competitive Analysis
- Communication
Location
- Northeastern United States
Work Type
- Full-time
Experience Level
- 4 years of solar industry experience
Education Level
- Bachelor's Degree in Business, Marketing, or Engineering or equivalent experience
About the Company
- For more than 65 years, we've turned big ideas into solutions that help protect homes, strengthen businesses and build a more resilient, efficient, sustainable energy future.
Equal Opportunity
- We are an equal opportunity employer and all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, national origin, disability status, protected veteran status, or any other characteristic protected by law.