Impress employers and recruiters.
Choose from hundreds of resume examples.
Impress employers and recruiters.
Choose from hundreds of resume examples.
Target Resume Now
Tailor your resume to this Director, Creative Copywriting - HOKA role.
Rezi rewrites your resume against Deckers Brands's job description. Free.
Tailor your resume to this Director, Creative Copywriting - HOKA role.
Rezi rewrites your resume against Deckers Brands's job description. Free.
Don't guess if your resume is good enough.
See how it scores against the Director, Creative Copywriting - HOKA posting at Deckers Brands — free, in seconds.
Don't guess if your resume is good enough.
See how it scores against the Director, Creative Copywriting - HOKA posting at Deckers Brands — free, in seconds.
About the Role
The Director, Creative - Copy is the functional and creative leader responsible for defining, evolving, and championing HOKA’s global brand voice, verbal identity, and narrative approach. This role translates brand and business strategy into distinctive campaign narratives, seasonal messaging, product storytelling, and scalable verbal systems across global consumer touchpoints. In close partnership with other Creative Directors, this leader helps shape integrated campaign ideas where narrative, visual expression, and brand experience work together as one cohesive creative vision.
Responsibilities
- Define and evolve HOKA’s global brand voice, verbal identity, product storytelling, editorial vision, and standards of creative excellence.
- Lead narrative for global brand campaigns, product campaigns, seasonal initiatives, and key brand experiences.
- Establish messaging architectures, naming strategies, and verbal systems that communicate product superiority and build brand equity.
- Lead, coach, and develop a high-performing team of writers through clear goals, regular feedback, performance management, and growth opportunities.
- Determine team structure and resourcing needs, balancing internal talent, freelance support, and agency partnerships.
- Foster an inclusive, collaborative culture that values diverse perspectives, healthy creative debate, accountability, and editorial excellence.
- Translate global brand, business, product, and marketing plans into multi-year editorial strategy.
- Partner with senior leaders across Brand, Product, Marketing, Merchandising, Retail, Digital, Social, Communications, and Regions to integrate product messaging thinking early.
- Communicate creative strategy, recommendations, and business rationale clearly and persuasively to creative teams, cross-functional leaders, and executives.
- Guide integrated storytelling across film, photography, digital, social, retail, e-commerce, CRM, print, experiential, and emerging platforms, while beginning to embed AI-driven thinking and tools within the copy discipline.
- Provide clear, decisive creative direction from strategy and concept development through production and final toolkit delivery.
- Ensure all verbal expression meets the highest standards of strategic clarity, cultural relevance, accuracy, tone, craft, and global consistency.
- Lead Copy discipline priorities, staffing, resource allocation, external partner scopes.
- Identify capacity constraints, delivery risks, and competing priorities.
Requirements
- Bachelor’s degree in English, Creative Writing, Advertising, Journalism, Marketing, Communications, or a related field, or equivalent professional experience.
- 10+ years of experience, both agency and brand, in advertising, brand marketing, editorial, publishing, or an in-house creative organization, preferably within sport, lifestyle, footwear, or another culture-led industry.
- Significant experience leading a Copy, Editorial, Content, Product storytelling, Campaign or Brand Storytelling function within a complex, global, or matrixed organization.
- Demonstrated success managing senior creative talent, setting departmental priorities, overseeing resources and budgets, influencing senior cross-functional stakeholders, and delivering results through a team.
- Portfolio demonstrating strategic insight, bold campaigns, distinctive creative thinking, world-class writing, verbal identity development, and culturally relevant storytelling across global consumer touchpoints.
- Exceptional command of English, writing, editing, verbal identity, and narrative structure.
- Strong strategic, conceptual, and commercial thinking, with the ability to connect creative decisions to consumer insight, product strategy, brand positioning, and business objectives.
- Demonstrated people leadership, coaching, performance management, resource planning, and organizational design skills.
- Excellent judgment, decisiveness, presentation, stakeholder influence, and communication across creative teams, regions, and executive audiences.
- Ability to prioritize complex global initiatives, navigate ambiguity, manage change, and build trust in a matrixed organization.
- Strong cultural curiosity and understanding of advertising, running, sport, fashion, entertainment, technology, and emerging creative tools.
- Practical understanding of how to thoughtfully integrate AI into the copy team’s everyday workflows to strengthen ideation, efficiency, experimentation, and creative quality.
- Demonstrate Authenticity, Champion Diverse, Effective Teams, Drive Strategy, Cultivate Innovation, Deliver Results, Build Connection.
Skills
- AI
- Creative Technologies
- Writing
- Editing
- Verbal Identity
- Narrative Structure
- Strategic Thinking
- Conceptual Thinking
- Commercial Thinking
- People Leadership
- Coaching
- Performance Management
- Resource Planning
- Organizational Design
- Judgment
- Decisiveness
- Presentation
- Stakeholder Influence
- Communication
- Prioritization
- Ambiguity Navigation
- Change Management
- Trust Building
- Cultural Curiosity
- Advertising
- Running
- Sport
- Fashion
- Entertainment
- Technology
Location
- US (Remote)
- West Coast preferred
Work Type
- Remote
Experience Level
- 10+ years of experience
Education Level
- Bachelor’s degree in English, Creative Writing, Advertising, Journalism, Marketing, Communications, or a related field, or equivalent professional experience.
Salary/Compensations
- $154,700.00 - $208,800.00
Benefits
- Competitive Pay and Bonuses
- Financial Planning and wellbeing
- Time away from work
- Extras, discounts and perks
- Growth and Development
- Health and Wellness
About the Company
- At Deckers Brands, Together, Every Step is a promise kept that every employee can bring their authentic self, is valued and supported, as a whole person, at work and beyond. Together, Every Step is how we continue to deliver exceptional business results, experience an amazing place to work, and have a positive impact on the communities and world around us.
Equal Opportunity
- Diversity and inclusion are key to our success. We are proud to be an equal opportunity employer, and our employees are people with different strengths, experiences and backgrounds who share a passion for our brands. We welcome qualified applicants regardless of their race, color, religion, sex, sexual orientation, gender identity, gender expression, national origin, age, military or veteran status, mental or physical disability, medical condition and all the other beautiful parts of your identity.