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About the Role
The New York Post is seeking a full-time Director, Paid Social to lead paid social strategy and grow the business. This role involves close collaboration with various teams to ensure a cohesive and engaging experience for followers, significantly impacting brand partnerships, sponsorships, and paid social initiatives.
Responsibilities
- Own paid social strategy across The New York Post's portfolio, serving as the internal subject matter expert for planning, activation, optimization, measurement, and emerging opportunities.
- Lead and mentor a team of paid social professionals, providing direction and coaching while establishing scalable workflows, processes, and best practices.
- Develop and execute end-to-end paid social strategies to grow audience, engagement, traffic, content reach, and revenue, aligning with company objectives.
- Manage and optimize campaigns across Meta (Facebook/Instagram), TikTok, YouTube, LinkedIn, Snapchat, and X, staying updated on platform changes.
- Partner with editorial and social teams to connect paid and organic strategy, identify high-potential content, and drive audience growth and monetization.
- Collaborate with Sales, Brand Partnerships, marketing, product, design, and video teams to develop paid-social campaigns, sponsorship solutions, and advertiser programs.
- Serve as a strategic partner to internal stakeholders, using platform expertise, audience insights, performance data, and reporting to make recommendations and drive optimization.
- Build and maintain performance dashboards, reporting frameworks, and KPIs, monitoring campaign pacing and identifying opportunities for improvement.
- Identify and test new platforms, formats, targeting strategies, tools, and optimization techniques, acting as an internal trend spotter.
- Educate stakeholders on paid social capabilities and best practices while balancing strategic thinking with hands-on execution in a fast-paced, 24/7 media environment.
- Be flexible around occasional weekend and holiday work based on the needs of a 24/7 media organization.
Requirements
- 4+ years of experience in paid social, paid media, digital media, or a related field, with significant hands-on campaign management and optimization experience.
- 1–2+ years of experience managing, mentoring, or leading a team.
- Deep knowledge of paid social platforms, including Meta/Facebook/Instagram, TikTok, YouTube, LinkedIn, Snapchat, and X.
- Demonstrated experience developing and executing paid social strategies across planning, activation, optimization, measurement, and reporting.
- Strong understanding of paid social fundamentals, including audience development, campaign structure, bidding, pacing, budget management, creative formats, targeting, and optimization.
- Strong analytical skills with the ability to translate complex data into clear insights and actionable recommendations, including experience building dashboards and reporting to senior stakeholders.
- Excellent cross-functional collaboration and communication skills, with experience partnering across editorial, sales, marketing, product, design, video, and social teams.
- Experience in a publisher, media company, agency, entertainment organization, or other fast-paced digital environment is highly valued.
- Understanding of the relationship between content, audience growth, paid media, and revenue.
- Highly organized, proactive, and adaptable, with the ability to manage multiple priorities and identify opportunities in a fast-moving environment.
- Experience with photo/video editing, social content creation, writing, or copy-editing is a plus.
Skills
- Paid social strategy
- Campaign management
- Campaign optimization
- Meta (Facebook/Instagram)
- TikTok
- YouTube
- Snapchat
- X
- Audience development
- Bidding
- Pacing
- Budget management
- Creative formats
- Targeting
- Data analysis
- Reporting
- Cross-functional collaboration
- Communication
- Photo editing
- Video editing
- Social content creation
- Writing
- Copy-editing
Location
- New York
Work Type
- Full-time
- On-site
Experience Level
- Director
- 4+ years of experience in paid social, paid media, digital media, or a related field
- 1-2+ years of experience managing, mentoring, or leading a team
Salary/Compensations
- $95,000 - $110,000 + bonus
Benefits
- Comprehensive and competitive benefits package covering health, retirement, wellbeing, and more
- Optional benefits to meet diverse needs
About the Company
- The New York Post provides readers with the best in News, Sports, Pop Culture, Fashion and Entertainment with signature wit, irreverence and authority, averaging 90 million unique viewers a month.
- Over the past 225 years, The Post has evolved into a multi-platform media company spanning print, digital, video, audio, app, television and commerce.
Equal Opportunity
- All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, age, national origin, protected veteran status, disability status or any other protected characteristic.
- EEO/Disabled/Vets
- We are committed to providing reasonable accommodation for qualified individuals with disabilities in our job application and/or interview process.