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About the Role

Perforce is seeking a strategic and results-oriented Content (product) Marketing Manager to drive software products content strategy, thought leadership, and product storytelling for the Digital Creation product portfolio. This role will report to the Sr. Director of Product Marketing and is responsible for creating and executing a comprehensive content strategy that drives awareness, improves engagement, and generates pipeline growth among technical and business audiences.

Responsibilities

Develop and execute a comprehensive content marketing strategy aligned to business objectives, product launches, customer journeys, and revenue goals.
Utilize SEO and AEO best practices to ensure brands are prominent in organic search and LLM results for our target audiences.
Build and manage editorial calendars that efficiently support brand awareness, thought leadership, and pipeline generation initiatives.
Identify content gaps, audience needs, and market opportunities through customer insights, competitive research, and performance analytics.
Partner with marketing leadership to support messaging frameworks, campaign themes, and integrated go-to-market initiatives.
Measure, analyze, and report on content performance using established marketing metrics.
Provide a data-centric mindset to content requests, efficiently refresh and repurpose top performing content into new formats and distributing across the customer journey.
Optimize content strategies based on audience behavior, engagement, pipeline contribution, and revenue impact.
Conduct ongoing content audits and recommend process improvements to increase content effectiveness and operational efficiency.
Collaborate with product marketing and subject matter experts to create high-quality content including blogs, technical thought leadership articles, case studies, customer stories, solution briefs, landing page copy, e-books, white papers, and reports.
Translate complex technical concepts into clear, engaging, audience-specific narratives.
Guide the design team and subject matter experts in the development of engaging video demos and tutorials tailored to developers, engineering leaders, technical artists, DevOps practitioners, production teams, and executive stakeholders.
Create industry-focused content that reinforces market leadership and brand credibility, ensuring quality and consistency across channels and campaigns.
Leverage approved AI tools to improve content development, research, analysis, and productivity while maintaining editorial quality and accuracy.
Apply critical thinking and human review to all AI-assisted outputs.
Continuously evaluate emerging content marketing technologies and best practices.

Requirements

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field.
4+ years of B2B content marketing experience, preferably within enterprise software, developer tools, DevOps, infrastructure software, SaaS, or technology industries.
Proven success developing content programs that support both brand awareness and revenue growth.
Experience partnering with product marketing, demand generation, and sales organizations.
Experience translating technical subject matter into accessible and compelling content.
Strong storytelling and content development capabilities.
Experience working with multiple stakeholders, including technical subject matter experts, to efficiently produce content that ranks and engages in a variety of formats.
Strong understanding of content marketing strategy, SEO fundamentals, demand generation, and customer journey mapping.
Proficiency with analytics tools and SEO platforms (Google Analytics, Google Search Console, and BrightEdge).
Strong project management and stakeholder management skills (Hive).
Ability to independently manage multiple projects and priorities in a fast-paced environment.
Experience marketing developer-focused products or technical enterprise software.
Experience managing and growing thought leadership programs.
Experience managing social media and developing internal advocacy programs.
Operate as a strategic contributor with a high degree of independence.
Influence cross-functional teams through expertise and collaboration.
Drive measurable business outcomes through content strategy and execution.
Balance creativity with analytical rigor.
Demonstrate strong judgment, adaptability, and ownership.
Serve as a trusted advisor to marketing and business stakeholders.
All employees are expected to demonstrate AI fluency appropriate to their role and level, including responsible use of AI tools, sound judgment, and adherence to company AI governance and security policy standards.

Skills

Content Strategy
SEO
AEO
Editorial Calendars
Customer Insights
Competitive Research
Performance Analytics
Messaging Frameworks
Go-to-Market Initiatives
Content Performance Analysis
Content Audits
Content Creation
Storytelling
Technical Writing
AI Tools
AI Fluency
Prompt Engineering
Google Analytics
Google Search Console
BrightEdge
Hive
Project Management
Stakeholder Management

Location

Global

Work Type

Full-time

Experience Level

4+ years of B2B content marketing experience

Education Level

Bachelor's degree in Marketing, Communications, Journalism, Business, or a related field

Salary/Compensations

$90,800 - $96,144 a year

Benefits

Eligible for our Annual Bonus Plan.
Medical, dental, vision, retirement benefits, life insurance, wellness programs, total time off, and other employee perks.

About the Company

Perforce is a community of collaborative experts, problem solvers, and possibility seekers who believe work should be both challenging and fun.
We are proud to inspire creativity, foster belonging, support collaboration, and encourage wellness.
At Perforce, you’ll work with and learn from some of the best and brightest in business.
With a global footprint spanning more than 80 countries and including over 75% of the Fortune 100, Perforce Software, Inc. is trusted by the world’s leading brands to deliver solutions for the toughest challenges.
The best run DevOps teams in the world choose Perforce.
The Digital Creation marketing team is focused on helping innovative organizations build, manage, and scale the world's most sophisticated digital creation pipelines.
Our team partners across marketing, product, sales, and customer-facing organizations to communicate the value of P4 and related solutions to customers across game development, media and entertainment, automotive, simulation, and other technology-driven industries.
We are passionate about helping technical teams of all sizes work more efficiently while enabling organizations to manage complex assets, workflows, and development environments at scale.
Perforce combines the experience and rewards of a start-up with the security of an established and privately held profitable company.

Equal Opportunity

EOE & Belonging Statements | Perforce Software