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About the Role

The Senior Manager, Marketing Operations serves as Chief of Staff for the Goodwill Central Texas Marketing organization and is a key liaison between the marketing team, organizational stakeholders, and external clients. The marketing team supports a diverse and complex organization serving internal stakeholders and community members across various departments.

Responsibilities

Oversees the marketing team's project portfolio, ensuring projects are appropriately prioritized, staffed, scheduled, resourced, and delivered on time and within budget.
Serves as a primary liaison between the marketing organization, internal clients, and external stakeholders, facilitating communication, managing expectations, resolving issues, and removing project blockers.
Develops, documents, implements, and continuously improves marketing processes, policies, and SOPs to increase efficiency, consistency, accountability, and scalability.
Leads operational onboarding for new marketing team members, coordinates ongoing training related to marketing processes, systems, tools, policies, and best practices.
Monitors marketing team performance against quarterly and annual goals, providing ongoing reporting, accountability, and escalation to ensure long term objectives are achieved.
In partnership with VP Marketing and organizational stakeholders, coordinates annual and quarterly marketing planning, goal setting, and biannual performance reviews
Manages marketing budgets and financial operations, including budget tracking, forecasting, invoice approvals, purchasing, and reconciliation; partners with Finance and Accounting to monitor spending, ensure compliance, and identify variances.
Owns the day-to-day operational infrastructure of the marketing organization, including documentation, records management, scheduling, contract administration, purchasing, and other administrative processes.
Owns the Marketing Team’s EOS (Enterprise Operating System) implementation
Manages relationships with marketing vendors, agencies, partners, creators, and other external parties; directs inquiries, oversees vendor contract negotiations, deliverables, and timelines
Coordinates production and delivery of printed and digital marketing materials and assets, ensuring quality, accuracy, timely delivery, and brand compliance.
Coordinates marketing graphics, signage, and installation projects for retail locations, working with internal teams and external vendors to ensure timely and accurate execution.
Provides operational and logistical support for organizational and marketing events, including vendor and venue coordination, materials, staffing, timelines, and on-site execution as needed.
Other duties as assigned.
Responsible for assigning, coordinating, and prioritizing work across the full marketing team and providing functional leadership to team members.

Requirements

Requires a confident and capable project manager and cross-functional leader who is comfortable triaging complex workflows, coordinating cross-functional teams, interfacing with a variety of stakeholders, and making confident, sound decisions in a fast-paced environment.
5-8+ years of project management and team leadership experience in a marketing or communications setting, either agency or in-house.
Experience with workflow management and project management platforms required
Experience with Microsoft Office required
Experience managing budgets, vendor contracts, invoices, and financial reporting required
Experience with Hubspot strongly preferred
Experience with a large, multi-brand organization strongly preferred
Familiarity with AI tools, Adobe Creative Cloud, and other mar tech stack tools strongly preferred
Demonstrated ability to lead process improvements and organizational change
Exceptional interpersonal, written, verbal, and presentation skills, with the ability to communicate effectively with audiences at all levels of the organization
Demonstrated ability to build and maintain strong relationships with internal clients, external partners, and cross-functional stakeholders while providing a high level of service
Exceptional judgment, professionalism, adaptability, and problem-solving skills.
Exceptional organizational and time-management skills, with the ability to prioritize competing demands, manage multiple projects simultaneously, and maintain a high level of accuracy in a fast-paced environment.
Initiative to independently identify issues and develop effective solutions.
Employment is contingent upon the successful completion of a pre-employment background check.

Skills

Project management
Team leadership
Workflow management
Project management platforms
Microsoft Office
Budget management
Vendor contract management
Invoice management
Financial reporting
Hubspot
AI tools
Adobe Creative Cloud
Mar tech stack tools
Process improvements
Organizational change
Interpersonal skills
Written communication
Verbal communication
Presentation skills
Relationship building
Judgment
Professionalism
Adaptability
Problem-solving
Organizational skills
Time-management skills

Experience Level

5-8+ years

Education Level

Bachelor’s degree

About the Company

The Goodwill Central Texas Marketing team supports a diverse and complex organization, serving internal stakeholders and community members across Retail, Commercial Services, Goodwill Staffing Group, GCTA Technical College, Excel Center Adult High School, Business and Community Engagement, Workforce Advancement Programs, and Development.

Equal Opportunity

Goodwill Central Texas is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all Team Members. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, gender identity, sexual orientation, or any other characteristic protected by law.