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About the Role

The Senior Manager, Marketing Technology serves as the primary link between the Marketing organization and IT, ensuring Marketing has the necessary technology, systems, data infrastructure, and technical capabilities. This role owns the administration, governance, integration, data quality, and optimization of marketing technology platforms and provides technology training and support to the Marketing organization.

Responsibilities

• Serves as the primary administrator and subject-matter expert for HubSpot, partnering with IT and stakeholders to develop and implement platform solutions.
• Translates business unit requirements into HubSpot workflows, automations, contact properties, forms, lifecycle stages, and other platform functionality.
• Develops and maintains user journeys for prospects, leads, and existing contacts.
• Builds and maintains automated workflows and drip campaigns.
• Establishes and maintains standards for contact management, segmentation, naming conventions, and other HubSpot data structures.
• Oversees HubSpot integrations with other organizational systems and platforms.
• Monitors database health and implements processes to improve data accuracy, completeness, consistency, and usability.
• Manages users, permissions, subscriptions, and seats in accordance with organizational needs and governance standards.
• Oversees the day-to-day administration, optimization, and adoption of the full mar-tech ecosystem.
• Partners with IT and organizational stakeholders to continuously evaluate, implement, and optimize marketing technology platforms.
• Serves as the primary marketing point of contact for technology vendors and platform providers.
• Establishes user access, permissions, naming conventions, platform usage and documentation.
• Manages subscriptions, licenses, seats, and user permissions.
• Identifies opportunities to automate manual processes and improve efficiency through technology, workflow automation, and system integrations.
• Stays current on emerging AI capabilities and evaluates opportunities to incorporate AI into marketing workflows.
• Designs and implements AI-enabled workflows that improve efficiency, consistency, and scalability.
• Provides ongoing training, resources, and support to improve marketing team proficiency and adoption of technology platforms and AI tools.
• Owns the functional implementation and administration of email marketing platform (HubSpot) for all business units.
• Manages contact lists, data structures, subscription preferences, segmentation, and data hygiene within HubSpot.
• Conducts functional QA of email campaigns prior to deployment.
• Monitors channel health and performance and provides data-informed recommendations for optimization.
• Owns the functional implementation and administration of digital advertising platforms, including PMAX (Google Performance Max), Meta, LinkedIn, YouTube, and other applicable platforms.
• Implements and maintains campaign configurations, audiences, conversion events, tracking parameters, pixels, tags, and other technical components of digital advertising campaigns.
• Conducts technical QA and ongoing monitoring of digital advertising campaigns.
• Monitors digital advertising channel health and performance and provides data-informed recommendations for optimization.
• Manages the marketing team's internal file system and digital asset organization within SharePoint.
• Monitors marketing databases for data-quality issues, and implements processes to address them.
• Establishes file-management standards, naming conventions, permissions, and archival practices.
• Develops reports and dashboards on the performance of marketing channels and key initiatives.
• Monitors channel and platform performance, identifies trends and anomalies, and provides actionable, data-informed recommendations for improvement.
• Conducts regular audits of marketing systems and channels.
• Leverages industry trends, competitive intelligence, audience insights, and performance data to identify opportunities for marketing optimization.
• Leads technology adoption and change-management initiatives across the marketing organization.
• Develops and delivers training for marketing team members on marketing technology platforms, AI tools, workflows, and established standards.
• Creates user guides, process documentation, training materials, and other resources to support consistent platform adoption.

Requirements

• Bachelor’s degree required
• 5-8+ years of experience with enterprise technology solutions, systems management, tech-enables process optimization, building workflows, change management, data hygiene and reporting.
• HubSpot experience required
• Experience with workflow management platforms required
• Experience with Microsoft Office required
• Experience with email marketing platform administration required
• Experience with digital advertising platform administration required
• Experience with agentic and generative AI tools, Adobe Creative Cloud, and other mar tech stack tools required
• Demonstrated ability to lead process improvements and organizational change
• Exceptional judgment, professionalism, adaptability, and problem-solving skills.
• Exceptional organizational and time-management skills.
• Initiative to independently identify issues and develop effective solutions.
• Employment is contingent upon the successful completion of a pre-employment background check.

Skills

• HubSpot
• Workflow management platforms
• Microsoft Office
• Email marketing platform administration
• Digital advertising platform administration
• Agentic and generative AI tools
• Adobe Creative Cloud
• Mar tech stack tools
• Process improvements
• Organizational change
• Problem-solving
• Time-management
• Data hygiene
• Reporting

Location

• Remote

Work Type

• Full-time

Experience Level

• 5-8+ years

Education Level

• Bachelor's degree

About the Company

• The Goodwill Central Texas Marketing team supports a diverse and complex organization, serving internal stakeholders and community members across Retail, Commercial Services, Goodwill Staffing Group, GCTA Technical College, Excel Center Adult High School, Business and Community Engagement, Workforce Advancement Programs, and Development.

Equal Opportunity

• Goodwill Central Texas is an equal opportunity employer. We celebrate diversity and are committed to creating an inclusive environment for all Team Members. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, national origin, age, disability status, protected veteran status, gender identity, sexual orientation, or any other characteristic protected by law.