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About the Role
As a Marketer, you will drive the success of our B2B business lines by developing and executing strategic marketing initiatives. You will build and maintain strong partner relationships, increase awareness of our services in the bone marrow transplant (BMT) industry, and lead marketing program activation across multiple business lines. Your ability to develop and implement effective marketing strategies will be crucial in optimizing partner relationships and achieving business goals.
Responsibilities
- Develop and execute data-driven B2B marketing initiatives based on product insights and market research to drive product/service adoption and achieve organizational objectives.
- Contribute to lead generation efforts by aligning marketing and sales enablement objectives and providing necessary tools and resources to engage with prospects.
- Build and maintain relationships with internal and external stakeholders including Community Physicians, Apheresis, Collection, Donor Centers and Cord Blood Banks and partner organizations.
- Participate in and act as an NMDP SME within industry groups, forums, or conferences, as needed.
- Work cross-functionally on non-marketing initiatives that impact audience perception.
- Create comprehensive annual marketing plans for segmented B2B clients, collaborating with cross-functional teams.
- Oversee all aspects of marketing campaign execution, including content creation, channel management, performance measurement and reporting.
- Collaborate with internal stakeholders to ensure seamless integration of marketing strategies with broader organizational goals.
- Manage relationships with external agencies and partner organizations.
- Develop measurement tools to enable real-time performance assessments and prompt optimizations to plans.
- Manage budgets for assigned business units and initiatives.
- Mentor and develop junior team members through coaching and guidance.
Requirements
- Knowledge of modern integrated marketing practices and techniques, including leveraging key channels.
- Digital marketing expertise, including SEM/SEO, social media, web, email, and PR/media.
- Customer relationship management (CRM) platform experience – Salesforce and Pardot preferred.
- Knowledge of project management principles, advanced oral and written communication skills, and informal influencing skills.
- Ability to write strategic briefs for marketing programs and present strategy decks to leadership and teams.
- Intermediate computer skills, including Microsoft Office software like PowerPoint, Word, and Excel.
- Demonstrate a commitment to delivering on organizational pillars: Accelerate Progress, World Class Partner, and Expand Access.
- Represent the team to business partners and leadership by providing insights and recommendations.
- Improve processes and customer experience by leveraging best practices.
- Drive change, align teams, and develop a deep understanding of the industry and audience.
Skills
- Marketing
- B2B Marketing
- Strategic Planning
- Relationship Management
- Content Creation
- Channel Management
- Performance Measurement
- Budget Management
- Mentoring
- Digital Marketing
- SEM/SEO
- Social Media Marketing
- Email Marketing
- PR/Media Relations
- Salesforce
- Pardot
- Project Management
- Communication
- Influencing
- Microsoft Office Suite
Location
- Remote
Work Type
- Full-time
Experience Level
- 5+ years of experience in a marketing role
- Experience leading cross functional project teams
- Experience with agency management
Education Level
- Bachelor’s degree in marketing or related field
Benefits
- Medical
- Dental
- Vision
- Life and disability
- Accident/critical illness/hospital
- Well-being
- Legal
- Identity theft
- Pet benefits
- Retirement plans
- Paid time off/holidays
- Leave plans
- Incentive plans
About the Company
- NMDP is dedicated to transforming patient outcomes by driving scientific and clinical advances in bone marrow transplantation.