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About the Role
We are seeking a hands-on UGC Growth Lead to transform Doji’s organic UGC program into a dependable user acquisition channel. You will build, manage, and scale the entire UGC program, collaborating with founders on growth and content strategy. Initially, you will focus on streamlining recruitment, onboarding, and posting processes to establish UGC as a reliable user acquisition system, with potential expansion into broader acquisition channels.
Responsibilities
- Build a UGC recruitment pipeline to grow Doji’s UGC program
- Manage and scale the full UGC creator roster, including sourcing, evaluating, onboarding, supporting, retaining, and replacing creators
- Own and streamline the complete workflow, from briefs and production through feedback, posting, tracking, and payments
- Turn promising formats and references into simple briefs creators can execute without extensive hand-holding
- Set the creative bar and give clear, actionable feedback on hooks, delivery, styling, pacing, and product integration
- Run a disciplined weekly testing cadence, validating formats across creators before scaling them
- Measure performance by creator, format, and platform, including the path from content to installs and activated users
- Build the team, systems, and automation required to scale the program without lowering quality
Requirements
- Have built or operated a UGC program before, have extensive experience as a canvas UGC creator, or built a personal audience yourself
- Can clearly explain why a piece of content worked, or didn’t, and translate that insight into a better test or brief for creators to execute
- Can manage creators and supporting team members while maintaining a high bar for creative quality
- Use data to decide what to repeat, revise, or stop
- Move quickly, take ownership, and work effectively without a finished playbook
- Have driven app installs or activated users through organic content
- Have turned organic winners into paid-social creative
- Have an existing creator network
Skills
- Social media native (TikTok, Instagram, YouTube, & FB)
- Exceptional taste
Location
- Williamsburg, Brooklyn, New York
Work Type
- Full-time
Experience Level
- Mid-level
Salary/Compensations
- $160k-$200k
Benefits
- Medical
- Dental
- Vision
- Generous equity
- Relocation Support
About the Company
- We’re a small, NYC-based team reimagining fashion shopping with AI avatars.
- Previously we've shipped consumer products to millions at Apple, DeepMind, Meta, Shopify and many startups.
- Now we’re backed by the investors behind OpenAI, Cursor and SKIMS.
- Our vision is playful, deeply personal, and centered on self-expression.
- To bring it to life we combine advanced AI research, meticulous attention to detail, and an intuitive grasp of contemporary culture.