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About the Role

HighLevel is seeking an experienced digital marketer to own the execution and optimization of integrated multi-channel marketing campaigns. This role involves translating marketing strategies into well-executed campaigns that drive customer acquisition, engagement, and retention, while collaborating across various teams to deliver measurable business results.

Responsibilities

Own the execution plan and optimization of integrated multi-channel marketing campaigns aligned with business and marketing objectives.
Partner with marketing leadership to plan and implement campaign strategies and execution plans.
Support campaign planning by contributing ideas, customer insights, and performance recommendations.
Assist in defining campaign objectives, audience targeting, messaging, and execution timelines.
Own campaign performance across key marketing KPIs, including ROAS, CAC, CPA, CTR, conversion rates, and engagement.
Analyze campaign results and identify opportunities to improve performance.
Partner with Data and Analytics teams to develop reporting and performance dashboards.
Present campaign insights and recommendations to marketing leadership.
Support the development and continuous improvement of marketing workflows.
Identify process improvements that increase campaign efficiency and execution quality.
Partner with Marketing Operations to improve campaign execution and reporting processes.
Collaborate with Product Marketing, Creative, Revenue, Customer Success, Marketing Operations, and Analytics teams to execute integrated marketing initiatives.
Lead coordination of cross-functional activities to ensure campaigns are delivered on time and aligned with business priorities.
Establish a system and cadence to communicate campaign status, dependencies, and results to key stakeholders.
Execute SEO initiatives, including keyword research, on-page optimization, technical SEO improvements, and performance monitoring.
Partner with Content and Web teams to improve organic search visibility.
Support lifecycle marketing initiatives that improve customer engagement, onboarding, adoption, and retention.
Use customer insights and behavioral data to optimize marketing campaigns and customer communications.
Stay current on emerging marketing trends, technologies, and AI capabilities.
Recommend new ideas and optimization opportunities that improve campaign performance and customer experience.
Share learnings and best practices within the Marketing team.

Requirements

8+ years of progressive experience in digital marketing, growth marketing, demand generation, lifecycle marketing, or a related discipline.
Demonstrated experience leading and executing complex, multi-channel marketing initiatives that drive measurable business outcomes.
Proven track record of improving campaign performance, customer acquisition, engagement, and retention through data-driven optimization.
Strong experience with performance marketing, campaign analytics, marketing automation, CRM platforms, and customer journey optimization.
Experience developing and executing SEO initiatives, including keyword research, on-page optimization, technical SEO, and organic performance reporting.
Demonstrated ability to manage cross-functional marketing initiatives by partnering effectively with Marketing, Product, Revenue, Creative, Operations, and Analytics teams.
Strong analytical skills with the ability to interpret data, identify trends, and translate insights into actionable marketing recommendations.
Experience working in a high-growth, fast-paced SaaS or technology environment is preferred.
Proficiency with digital analytics platforms (e.g., Google Analytics/GA4), marketing automation tools, CRM systems, and project management platforms.
Solid understanding of attribution models, funnel performance, conversion optimization, customer segmentation, and campaign measurement.
Strong communication, stakeholder management, and presentation skills, with the ability to influence decisions through data, insights, and well-supported recommendations.

Skills

Digital marketing
Campaign execution
Digital marketing operations
Performance optimization
Marketing strategies
Customer acquisition
Customer engagement
Customer retention
Data-driven
Marketing workflows
Analytics
SEO
Lifecycle marketing
Performance marketing
Campaign analytics
Marketing automation
CRM platforms
Customer journey optimization
Keyword research
On-page optimization
Technical SEO
Organic performance reporting
Cross-functional collaboration
Google Analytics/GA4
Project management
Attribution models
Funnel performance
Conversion optimization
Customer segmentation
Campaign measurement
Stakeholder management
Presentation skills

Location

Global
Remote-first

Work Type

Remote

Experience Level

8+ years

Education Level

Bachelor’s degree in Marketing, Business, Communications, or a related field, or equivalent practical experience.

About the Company

HighLevel is a cloud-based, all-in-one white-label marketing and sales platform that empowers marketing agencies, entrepreneurs, and businesses to elevate their digital presence and drive growth.
We support a global and growing community of over 2 million businesses.
Our platform empowers users across industries to streamline operations, drive growth, and crush their goals.
HighLevel processes over 15 billion API hits and handles more than 2.5 billion message events every day.
Our platform manages 470 terabytes of data distributed across five databases, operates with a network of over 250 microservices, and supports over 1 million domain names.
With over 2000+ team members across 15+ countries, we operate in a global, remote-first environment.
We are building more than software; we are building a global community rooted in creativity, collaboration, and impact.
We take pride in cultivating a culture where innovation thrives, ideas are celebrated, and people come first, no matter where they call home.
Every month, our platform powers over 1.5 billion messages, helps generate over 200 million leads, and facilitates over 20 million conversations for the more than 2 million businesses we serve.
Learn more about us on our YouTube Channel or Blog Posts

Equal Opportunity

The company is an Equal Opportunity Employer.
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