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About the Role
Audicus is seeking a Lifecycle Marketing Manager to lead and enhance lead nurturing and customer engagement campaigns. This role focuses on developing high-performing email and SMS programs to boost conversion, engagement, and lifetime value, utilizing Klaviyo for strategy and execution, and collaborating cross-functionally to ensure a consistent customer experience.
Responsibilities
- Build, manage, and optimize an end-to-end email/SMS lifecycle strategy across B2C, Retail, and B2B2C divisions to enhance customer relationships, loyalty, and lifetime value.
- Design and maintain scalable automation workflows in Klaviyo.
- Develop behavioral and lifecycle-based customer segmentation.
- Partner with Salesforce stakeholders to ensure clean data and reliable integrations.
- Plan and execute promotional and lifecycle campaigns aligned with divisional growth goals.
- Continuously evolve campaigns through customer research, data-driven insights, and ongoing testing.
- Create and iterate on lifecycle copy and visual assets using Canva.
- Own lifecycle reporting and performance insights using Google Workspace tools.
- Build, maintain, and deliver regular reporting and monitoring tools.
- Test and implement AI-enabled tools and processes to increase personalization and engagement across lifecycle campaigns.
Requirements
- Proven track record of developing and implementing effective CRM/email marketing campaigns for growth in B2C or B2B2C companies.
- 3 to 5 years of experience overseeing successful lifecycle email and SMS marketing.
- Strong hands-on experience with Klaviyo.
- Working knowledge of Salesforce or similar CRM platforms.
- Strong analytical skills with the ability to manage lifecycle focused dashboards and reporting to derive actionable insights.
- A test-and-learn mindset with a focus on continuous improvement.
- Strong project management and prioritization skills.
- Clear copy and email design instincts with an eye for effective lifecycle creative.
- Experience using Canva, Figma, or other tools to build email designs.
- Demonstrated results, or testing experience, using AI systems to increase bandwidth and results.
- Mindset of continuous improvement and learning.
Skills
- Klaviyo
- Salesforce
- Google Workspace
- Canva
- Figma
- CRM
- Email Marketing
- SMS Marketing
- Lifecycle Marketing
- Data Analysis
- Project Management
- Copywriting
- Email Design
- AI Systems
Experience Level
- 3 to 5 years
Salary/Compensations
- $100-115K/year
Benefits
- Medical, Dental, Vision Insurance
- Paid Family Leave
- Flexible PTO
- Continuing Education Stipend
- Commuter Benefits
Equal Opportunity
- We are focused on building a diverse and inclusive workforce. If you're excited about this role, but do not meet 100% of the qualifications listed above, we encourage you to apply.