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About the Role

SiriusXM is seeking a Group Vice President, Consumer Marketing to increase brand relevance and create demand by leveraging brand, content, talent, and live event access to develop integrated marketing opportunities. This leader will be the senior consumer marketing expert, focusing on brand relevance, creative strategy, and integrated marketing and media strategy.

Responsibilities

Define and steward SiriusXM's brand positioning, differentiation, architecture, and long-term brand direction.
Lead the development of creative strategy and expression across SiriusXM marketing.
Identify and develop integrated marketing opportunities that amplify important moments and create consumer relevance.
Turn SiriusXM’s unique content, talent, access, and programming into compelling consumer propositions and marketing ideas.
Develop marketing strategies to broaden relevance with new consumer segments and strengthen connections with the existing customer base.
Lead Media Strategy, defining the role of media within the integrated marketing approach.
Partner with Marketing Activation & Operations to translate media strategy into effective activation and optimization.
Develop consumer-facing marketing opportunities with partners to extend the brand and connect with consumers.
Expand how SiriusXM uses experiential marketing, live moments, fandom, and merchandise to create integrated brand experiences.
Partner closely with Consumer Strategy to translate audience priorities into brand and marketing strategies.
Work with Engagement Strategy to connect brand and demand creation with acquisition and subscriber lifecycle strategies.
Build strong partnerships with Programming and Product to ensure marketing effectively communicates and amplifies SiriusXM's differentiators.
Establish clear priorities across Brand, Creative, Media, Partnerships, and Integrated Marketing.
Serve as a senior thought partner to leadership.
Lead multiple VPs and/or senior leaders across Brand Strategy, Creative, Integrated Marketing & Brand Experiences, Media Strategy, and Partnership Marketing.
Own cross-functional budget and investment prioritization across the consumer and brand marketing portfolio.
Exercise cross-functional decision-making authority across the portfolio.
Collaborate directly with ELT members and peer functional leaders on company-wide priorities.
Represent Consumer & Brand Marketing in high-level enterprise discussions.
Drive transformation and innovation across related marketing functions.

Requirements

Typically has 18 or more years of experience with 9-12 or more years of management experience.
Demonstrated success making an established consumer brand more relevant to new or evolving audiences without relying primarily on traditional mass-media advertising or wholesale brand reinvention.
Proven ability to turn content, talent, cultural moments, experiences, or other differentiated assets into integrated marketing that creates consumer interest and demand.
Strong creative judgment and demonstrated ability to inspire, evaluate, and elevate creative ideas and execution.
Deep digital fluency and experience using digital, social, and emerging channels to amplify content, experiences, and cultural moments.
Experience developing integrated strategies that connect creative, media, content, partnerships, digital, and physical experiences.
Strong understanding of modern media, with strategic judgment to balance brand building and performance objectives.
Strong cultural fluency and an instinct for fandom.
Strong commercial orientation and a track record of connecting marketing decisions to measurable customer and business outcomes.
Exceptional communication, storytelling, and influencing skills.
Experience in media, entertainment, subscription, live experiences, or another culturally relevant consumer business is strongly preferred.
Must have legal right to work in the U.S.

Skills

Brand Strategy
Creative Strategy
Integrated Marketing
Media Strategy
Partnership Marketing
Digital Marketing
Consumer Marketing
Brand Positioning
Creative Development
Content Marketing
Talent Marketing
Experiential Marketing
Budget Management
Cross-functional Leadership
Communication
Storytelling
Influencing

Location

Work Type

Full-time

Experience Level

18+ years of experience
9-12+ years of management experience

Salary/Compensations

$229,000 to $300,000

Benefits

Discretionary short-term and long-term incentives

About the Company

SiriusXM and its brands (Pandora, SiriusXM Media, AdsWizz, Simplecast, and SiriusXM Connect) are leading a new era of audio entertainment and services.
Our vision is to shape the future of audio, where everyone can be effortlessly connected to the voices, stories, and music they love wherever they are.
SiriusXM is the leading audio entertainment company in North America, and the premier programmer and platform for subscription and digital advertising-supported audio products.
SiriusXM's platforms collectively reach approximately 150 million listeners.
Pandora is the largest ad-supported audio entertainment streaming service in the U.S.
SiriusXM's subsidiaries Simplecast and AdsWizz make it a leader in podcast hosting, production, distribution, analytics, and monetization.
The Company’s advertising sales organization, SiriusXM Media, leverages its scale and capabilities to deliver results for audio creators and advertisers.
SiriusXM also offers satellite radio and audio entertainment in Canada.
SiriusXM offers connected vehicle services to automakers.

Equal Opportunity

SiriusXM is an equal opportunity employer that does not discriminate on the basis of actual or perceived race, creed, color, religion, national origin, ancestry, alienage or citizenship status, age, disability or handicap, sex, gender identity, marital status, familial status, veteran status, sexual orientation or any other characteristic protected by applicable federal, state or local laws.