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About the Role
CMI Media Group is seeking an experienced Senior Analyst, SEM to play a key role in optimizing digital marketing efforts and accelerating business growth through strategic SEM campaigns. The role involves enhancing online visibility and maximizing ROI in the healthcare landscape.
Responsibilities
- Develop, implement, and optimize paid search campaigns across Google Ads and Bing Ads.
- Conduct keyword research and competitor analysis to identify new opportunities.
- Analyze performance data using analytics tools to uncover trends and provide data-driven recommendations.
- Collaborate with cross-functional teams to develop SEM strategies aligned with business objectives.
- Stay abreast of industry trends, search engine algorithms, and best practices.
- Manage SEM budgets to ensure maximum return on investment and adherence to financial targets.
- Design and execute A/B tests and implement optimization strategies to enhance ad performance and user experience.
Requirements
- 4+ years of proven experience in managing and optimizing SEM campaigns.
- In-depth knowledge of Google Ads, Bing Ads, and other key SEM platforms.
- Strong analytical capabilities with proficiency in data analysis tools like Adobe Omniture and Google Analytics.
- Proficiency with bid management tools such as Search Ads 360.
- Excellent understanding of SEM best practices, search engine algorithms, and current industry trends.
- Strong communication and collaboration skills.
- A genuine passion for working in a fast-growing healthcare media agency.
Skills
- SEM
- Google Ads
- Bing Ads
- Adobe Omniture
- Google Analytics
- Search Ads 360
- Data Analysis
- A/B Testing
- Budget Management
- Keyword Research
- Competitor Analysis
- Communication
- Collaboration
Location
- Remote
Work Type
- Full-time
Experience Level
- Senior
Salary/Compensations
- $50,000 to $90,000
Benefits
- Competitive benefits package
About the Company
- CMI Media Group is a global, full-service media agency devoted exclusively to strategic healthcare marketing.
- They focus on creating experiences that inform, educate, and stimulate behaviors that enhance the quality of life.
- The company is committed to elevating engagement strategies and driving transformative media experiences for healthcare brands.